Propaganda Techniques
Four out of five moms approve the use of Xyloflex treatments for their child's fetal asthma.
What is testimonial?
Is it ethos, pathos, or logos?
Some young children in our community do not have access to books in their homes. How are we expected to build future readers if we don't start at home?
Pathos
Which technique can be used for ethos?
A) a picture of a starving dog
B) using a doctor as a reference for an ad
C) using percentages to persuade the audience to buy or do something
B
True or False: Logos are used to persuade the audience by using emotions
False
What does pathos appeal to?
Emotion
"If all your friends jumped of the Brooklyn Bridge, would you?"
Yes! Join the most fun everyone is excited to have this summer. Sign up for the DUMBO Flight bungee jumping class. You don't want to be the only one to miss out.
"What is bandwagon?"
Is it ethos, pathos, or logos?
I began a small business when I was twelve: mowing and caring for lawns, which grew into my first landscaping business. Today, I’m happy say I am now the proud owner of a franchise, and I'm excited to speak at the small business association today.
ethos
True or False: Ethos uses statistics
false
Which technique can be used for logos?
A) using a starving and wounded dog in an ad
B) using percentages to show the amount of people who die from texting and driving
C) using a doctor for a reference for a product
B
True or False: Pathos uses emotional words to make the audience empathetic and persuade them
True
How can anyone trust what this man has to say? He's barely brushed his teeth and put on a suit for this meeting. His appearance is indicative of an uninformed slob.
"What is Ad hominem?"
Is it ethos, pathos, or logos?
To understand why water is important, let’s look at how the kidneys function. Water helps the kidneys to remove waste from your blood in the form of urine.
logos
What does ethos appeal to?
ethics or creditability
What does logos appeal to?
logic
Which technique can be used for pathos?
A) using a celebrity for a reference for a product
B) using logical facts to persuade
C) using a starving child to persuade the audience to take action against starvation
C
This vacuum has the highest suction capabilities of any wet/dry vac made this year.
It cleans, dries, and works on hardwood floors with ease.
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"What is card-stacking?"
Is it ethos, pathos, or logos?
"Research shows that trampolines are the leading cause of injury for children between the ages of two and 13 years old in the United States, making them a hazard to own."
logos
What techniques can be used for ethos?
A credible and reliable source, an endorsement, or experience
What techniques can be used for logos?
Statistics and facts
What techniques can be used for pathos?
Emotional words to appeal to the reader
I know I may be a senator, but I'm no different than any other community member of Harris County, and I want what's best for our citizens. Access to affordable housing, well-funded school districts, and a higher minimum wage. Because we all deserve access to the American Dream.
"What is plain folk?"
Is it ethos, pathos, or logos?
"Just one look at the poverty in Harris County should motivate you to contribute to the Knowles-Tiyler Foundation to make a difference in our city. We provide housing and employment programs for those in our community who are in the direst need.
pathos
What is ethos?
Using credibility to persuade an audience
What is logos?
Using logical facts and statistics to persuade an audience
What is pathos?
Using emotions to persuade an audience