ethos
Ethos is based on the reputation of the _____
what is the Speaker
This appeal uses words that affect what?
Emotions.
Logos uses certain _____ and statistics?
what is facts.
Advertisers use ______ people to reach a larger audience
what is famous
Speaker says certain statements to connect with the audience in what way?
what is to connect to the audience personally.
Reasons are not always seen as _____?
Specific evidence
Speaker gain credibility when they talk about a ______ experience
what is first hand?
Pathos uses ______ words to connect and motivate the audience?
What is emotionally charged words.
A claim and a reason in a logos argument usually leads to what?
what is a fact or statistic