SEO Fundamentals
What does SEO stand for?
Search Engine Optimization.
What HTML element tells Google what a page is about and appears as the main headline?
The title tag.
What does a sitemap help search engines do?
Find and index pages on a website.
What is a backlink?
A link from another website pointing to your site.
What tool is commonly used to track website traffic and user behavior?
Google Analytics.
What is the primary goal of SEO?
To improve a website’s visibility in search engine results.
What is the purpose of meta descriptions?
To summarize a page and increase click-through rate.
What is page speed a ranking factor for?
User experience and overall SEO performance.
Why are high-authority backlinks valuable?
They increase trust and help a site rank higher.
What metric measures the percentage of visitors who leave a site without interacting?
Bounce rate.
What is a keyword?
A word or phrase users type into search engines.
What does “keyword density” refer to?
How often a keyword appears relative to total word count.
What does “mobile-first indexing” mean?
Google primarily uses a site’s mobile version for ranking.
What tactic involves getting mentions in online publications or blogs?
Digital PR.
What is keyword ranking?
The position of a webpage in search results for a specific keyword.
What is organic traffic?
Website traffic that comes from unpaid search results.
What is internal linking?
Linking to other pages within the same website.
What does a robots.txt file control?
Which pages search engines can or cannot crawl.
What is anchor text?
The clickable text of a hyperlink.
What does CTR stand for?
Click-through rate.
Which search engine holds the largest global market share?
Google.
What tag is used to format content hierarchy (H1, H2, H3, etc.)?
Header tags.
What is a canonical tag used to prevent?
Duplicate content issues.
What is a link audit?
Analyzing your backlink profile to remove harmful links.
What is the purpose of an SEO audit?
To evaluate on-page, off-page, and technical SEO performance.