The Fan
Segmentation based on location
What are geographics
A type of package that includes additional services such as lodging and food.
Hospitality Package
A marketing technique in which a product or service is showcased in some form of media
Product Placement
This is when the actual team or entertainment is marketing itself.
Marketing Of
This is when a sports team or the entertainment industry is used to market another product
Marketing Through
Term used to describe a subculture of fans
What is Fandom
A growing trend for venues that focuses on the stadium's impact it can also save money for organizations
Sustainability / Environmental Friendly
The act of supporting an event, activity, person, or organization financially or through the provision of products or services
Sponsorship
The marketing mix consists of _________________ (must name all 4 components)
product, place, price, promotion
Using someone's likeness to generate interest for a product or service (Hint this is a hot topic in NCAA sports)
NIL or Starpower
Segmentation based on age, race, religion, family size, etc
Demographics
Ticket price strategy where the price changes in real-time based on demand
Dynamic or Variable
The practice of using multiple brand names to jointly promote or market a single product or service
Co-Branding
This analysis looks at both internal and external factors that could influence an organization (HINT it is an acronym)
SWOT
Exhibition event where multiple companies in the same industry come together to promote products and services
Tradeshow
Term used to describe the subculture of fans
What is Fandom
Stubhub is an example of this type of ticket market?
Secondary
Leasing a trademarked brand identity (slogan, brand name, logos, and signature)
Licensing
This is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal
Executive Summary
In the NFL and many other leagues, the primary source of revenue comes from __________________
Media rights