My Everest
A way for a company to separate it's data by different business needs
What are child accounts
List Validation, Design and Content, Competitive intelligence(Add-on or included with Enterprise)
What are the 3 sections in Pre-flight?
A Validity owned and operated inbox which is used to provide inbox placement results
What is a seed?
IP & Domain
How a reputation monitoring profile is configured
The "TSA" of getting into a variety of inboxes and are white-listed
What is Validity's Certification program?
Dashboards, Alerts, Apps & Integrations, Account Settings, Help Center, Log Out
What are the 5 categories in "My Everest"
API, Upload, Paste
The 3 ways to Validate a list
Not getting benefits of the program, but can still send
What is a suspended IP for new Cert customers?
Used to gather information about subscribers by means of personal identification or a unique identifier
What is a pixel?
Check Bounces, cleanse your list through List Validation, send to only engaged subscribers.
What is the best way to remove spam traps from your sending list?
Share data to stake holders without allowing access, Important data at a glance, a one-stop-shop for all metrics Everest
What do custom dashboards do?
MailCharts
What is similar to competitive intelligence and provides a possibility of an up-sell/ see the creative?
an identifier for each send. Ties back data to that particular test. especially for A/B testing
What is an x-header and why is it important?
additional key metrics clients can gain, in addition to which send and who the person is. *These must be mapped internally in client's system*
What are custom properties?
We do not, but Certification is respected and helps with major providers and inbox placement.
Can certification help with Google inbox placement/ do we have a partnership?
Microsoft SNDS- IP verification- recommended only for dedicated
Google postmaster Tools- Domain verification
what are 2 different types of free apps clients can use to track their standings at providers?
No, only acts as a Wizard or template.
Can clients set up BIMI under D&C
- send to the whole list, engagement rules?, SMTP logs for blocks/ bonces, DMARC alignment, Reputation
How to troubleshoot missing seeds
Email authentication that can alert users if they are facing security compromises and following best practices.
What is infrastructure/ DMARC?
SMTP Logs
What will the COE ask for if a client is experiencing problems with their deliverability?
2 days, under Reports
How long is the delay for the usage snap shot, where do you see current usage?
Images Valid, Links Valid, Best Practices, Flagged for review- Elaborate please
What are the Key features within a Design and content test, what purpose do these serve?
Act as if you were sending to a new list/ inbox and provide those results
What's the behavior of Validity's seeds?
Complaint rate, Message filtered rate, Infrastructure, Sending volume, Sender rejected rate, Unknown user rate, Spam trap hits
What key metrics are calculated into sender score?
an email header, It is meant to help reduce complaints by giving subscribers a different method to safely unsubscribe without negatively impacting your sending reputation.
What is the List-Unsubscribe header?