Go to Market
The year EVERFI was founded and started selling financial education.
What is 2008?
Investors reward these types of companies (including EVERFI) on based on predictable revenue rates, which are often measured by ARR.
What is SaaS or Software as a Service?
Increasing brand recognition, Meeting compliance requirements (e.g., CRA or harassment training laws), Giving back to their community, Creating learning opportunities for customers, Increasing positive consumer sentiment, are some examples.
What are reasons/problems people directly purchase or sponsor our programs?
The names of EVERFI co-founders.
Tom Davidson, Ray Martinez, and Jon Chapman?
These are the two go to market teams.
The platform EVERFI uses to run our Adult FCN courses and WCN courses.
What is Foundry?
The dollar amount that EVERFI gave out in scholarships over the 2021-2022 school year.
What is over $500,000?
This is name of the event where we discover need and whether the prospect/customer is ready & willing to pursue an evaluation of our work.
What is an ISM (initial sales meeting)?
These are the three primary networks at EVERFI.
FCN, WCN, CE
FCN, ESG Internal, ESG External
Our first K12 Education Course
What is Everfi Financial Literacy for High School?
Most AM teams share this with their customers every year to showcase our impact and remind customers how to broadcast and make the impact known within their institution/ communities.
What is an Impact Report?
These two teams work closely together to create ISMs & pipeline.
Who are:
Demand Gen and SDRs?
Marketing and Sales?
SDRs and AMs/AEs?
(I'll accept any of these)
The three audiences we deliver financial education to.
What are K12 students (Vault, Marketplaces, Fi, etc), college students (Achieve for College) and Adult Consumers (employees, customers)?
The platform our teachers use to deploy our K12 content to their students.
What is Homeroom?
This state is the most recent one to require financial literacy education for K12 students.
What is South Carolina?
This is the most critical business metric, particularly for a SaaS company. We want it to be increasing year over year with our customers.
What is Annual Recurring Revenue/ARR?
This team/these people is/are our "secret sauce" for how we deploy K12 programs to students for free regardless of income level or zipcode.
What is the K12/schools team (or schools managers)?
True or False: On the Foundry platform for assigned learning, a customer may author their own content and upload it themselves (e.g., their own onboarding courses).
What is False?
_____ learning on Foundry means a learner can opt-in to content at any time (and whether they find it or search for it), whereas _____ learning on Foundry means an administrator deploys training to a particular community and requires that they complete it during a certain training period and will be reminded to complete it.
What is elective learning and assigned learning?
These are called Pre-Qualify, Qualify, Demonstrate Value, Align Scope, Build Consensus, Negotiate, Send Contract in Salesforce.
What are our sales stages (or steps in the sales process)?