Chapter 25-27
Good writing is good _________.
What is teaching?
According to Ann Handley, this type of editor is invaluable.
What is a human editor?
According to Ann Handley, you should leave your writing at this point in the process.
What is unfinished or undone?
Let ______ give your text oxygen.
What is white space?
When establishing a goal for content development, marketers should focus on this metric.
What is the number of words?
These are the WD-40 of writing.
What is a deadline?
A visitor on your website reads only ___% of the words on a page.
What is 28%?
This style of writing goes through so many messaging machines, opinionators, and approvals that you can't tell what it was originally supposed to be.
What is hot dog writing?