Acronyms
Funds given from manufacturers to partners to spend on marketing activities (hopefully with us)
What is MDF?
Types of persona's who have marketing budget separate from their brand's GTM strategy
Who are Partner & Strategic Alliance Marketers?
Who is Red River?
Alliance Marketing Manager for PwC
Statements requested by channel partners to show that they leveraged their money in a way that aligns to the goals of the manufacturer
What is POP / POE?
Ask this to understand if there is a channel marketing play for you?
Are you selling through or with any specific partners?
Running one off campaigns for their own virtual events, Flexera webinar promotion, and trying to finalize an MSA for a large Microsoft Campaign
Who is SoftwareONE
VP Partner Marketing at Sage Software
Who is Jeffery Chancellor?
What the channel provider will refer to their partners who provide the actual products
What is OEM?
Ask this to understand how you can be working better with Chris Tully so he gets paid and you get paid on campaigns that are new pockets for you.
Are there specific Channel partners you are supporting more than others?
Won't talk to Chris Tully ever, but has massive budgets that need to be taken at some point (Top 3)
Who is CDW, SHI, and Presidio?
Partner Marketing Manger at Twilio
Who is Bonnie Gibson?
Types of organizations that Channel Marketers will typical target as another revenue stream for the organization (three acronyms)
What are ISVs, VARs, and MSPs?
Ask this to understand the different team members you can be working with at TechTarget for both of you to get paid on co-marketing engagements?
Running a medium size LG campaign, but haven't come to TechTarget yet with a partner specific campaign
Who is Ahead?
Head of Portfolio and Partner Marketing at Nokia
Who is Jason Elliot?
What is CCRO?
Riverbed, Talend, Elastic, DataDog, Cockraoch Labs, Elastic, Mendix, CyberArk, SAS
Who are FAE accounts under Team MK with Channel Partners?
The only reason Chris Tully hit his number last year and has a chance to hit it this year
Who is PwC?
Partner Marketing Manager at Catchpoint Systems
Who is Nikki Dickens?