If a guest visits every 4 weeks, how many months will a “Buy 9, Get 3 💌” pass last?
What is 12 Months/1 Year.
A Guest without a pass might do this after one visit
What is NOT rebook?
Passes help fill your ______
What is BOOKS/SCHEDULE!
Best time to mention a pass
What is ALWAYS !!
Without a wax pass, guests face this issue of paying ______
What is MORE?
A guest purchases a “Buy 3, Get 1 💌” Brazilian pass for $207—what is the cost per wax?
What is $51.75
Why is it easier for Wax pass guests to return more often?
What is their services are already covered?
Pass clients help reduce ______ time
What is Gaps/Downtime?
A good phrase: “Since you’re coming back, a pass will save you ______”
What is money/time?
Without a wax pass, Guests might skip appointments, leading to ________
What is Shaving/Self Grooming?
A “Buy 9, Get 2 💌” pass includes 11 waxes. If the total cost is $513, what is the value of the two complimentary waxes?
What is $114
The main reason guests use to decline wax passes 💌
What is they don't want the commitment?
If they're service is covered your guest is more likely to ______
What is buy product or tip a larger amount
What is 3?
Guests who don’t feel incentivized at your center may seek
Other Salons/Competition
A guest purchases a “Buy 9, Get 3 💌” pass for $1,134—what is the original cost of the service(s) before the pass is applied?
What is $126
A guest’s hesitation for a pass can come from _____
What is Finances//Lack of Information
Regular pass usage builds stronger client ______, improving retention.
What is relationships/engagement?
This strategy builds increases likelihood of a sale.
What is Guest Education?
When a guest wants an add on and aren't on a pass, they experience
What is higher priced add-ons?
If a Brazilian & Underarms session normally costs $98 per visit, what would 11 visits cost without using a pass?
What is $1,078?
The ideal guest does these _____, _____, _____
What is Rebooks, Buys Product, and buys Wax Passes
Passes create predictable _______
What is INCOME!
This feeling can prevent a guest from purchasing if not addressed properly
What is fear of commitment?
This layer of the skin, composed mainly of collagen and elastin, and is the primary target for anti-aging treatments like micro needling and chemical peels
What is the dermis?