Terms 1
The performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
International marketing
Data collected specifically for a particular research project.
Primary data
A tax imposed by a government on goods entering at its borders is most accurately termed as a(n) _____.
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C.
Tariff
Which of the following events/trends affect global business:
A. Natural disasters
B Wars
C. National conflict.
D. Advancement in information technology.
E. All of the above
E. All of the above
The use by nations of legal barriers, exchange barriers, and psychological barriers to restrain entry of goods from other countries.
Protectionism
Data collected by an independent agency or individual other than the firm conducting research.
Secondary data
Which of the following is a controllable element for an international marketer?
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C. Price
Which of the following types of nontariff barriers strictly falls under the category of specific limitations on trade?
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D.
Quotas
§(1) Specific Limitations on Trade:
•Quotas
•Import licensing requirements
•Proportion restrictions of foreign to domestic goods (local content requirements)
•Minimum import price limits
•Embargoes
The organization formed in 1994 that encompasses the GATT structure and extends it to new areas that had not been adequately covered previously.
World Trade Organization (WTO)
An unconscious referral to one’s own cultural values, experience, and knowledge as a basis for a decision.
Self-reference criterion
The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country.
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B.
Analogy
The marketing manager for BC Products wants to export the company's range of beer products to Turkey. However, BC discovers that there is a complete restriction on the import of any form of liquor into that country. This is an accurate example of a(n) _____.
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E.
boycott
A term borrowed from naval charting meaning using at least three differing measures of the same concept to verify the accuracy of any one method.
Triangulation
A method of translation in which two translators are used to make a back translation; the results are compared, the differences are discussed, and the most appropriate translation is used.
Parallel translation
Rockie Raven is in charge of a new marketing effort directed toward Switzerland. In order for his company to effectively market and distribute to all of Switzerland's major cities, Rockie must devise a logistics plan for crossing the Swiss Alps on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Rockie devises his firm's logistics plan?
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C.
Geography and infrastructure
Which of the following political actions is most likely to favor/increase international marketing opportunities?
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B.
France reducing tariffs and tax rates on manufacturing industries
The process in which a document, such as a questionnaire, or phrase is translated from one language to another and then translated by a second party into the original language.
Back translation
A trade agreement signed by the United States and 22 other countries shortly after World War II.
GATT
General Agreement on Tariffs and Trade
Atchison Company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Atchison Company?
A.
Infrequent foreign marketing
B.
Domestic marketing
C.
No direct foreign marketing
D.
International marketing
E.
Internal marketing
D.
International marketing
Raven has decided to use information from a book in her upcoming research project on cultural trends. This is an example of using a _____ data source.
A.
first-hand
B.
secondary
C.
primary
D.
Direct
E.
Personal
B.
secondary