Elements of Art
Refers to the way things feel in a sense of touch
Texture
What are the primary colors?
Red
Blue
Yellow
Entire family of fonts
Typeface
A regular arrangement of alternated or repeated elements or motifs
Pattern
Components or parts of a work of art that can be isolated & defined; the building blocks used to create a work of art
Elements of art
The arrangement of elements in a work of art
Composition
Different tones of one single color
Monochromatic color scheme
Family member of a typeface
Font
The juxtaposition of different elements of design
Represented the relationship of colors to one another in the form of a circle after he observed a beam of sunlight passing through a prism, producing a rainbow
Isaac Newton
Element by which positive and negative areas are defined
Space
How do you produce a tone?
Adding grey
The white space between individual characters
Kerning
Using a specific element of art in order to create a focal point; special attention/importance given to one part of an artwork
Emphasis
Colors opposite from one another on the color wheel
Complimentary colors
or
Complimentary color scheme
A point moving in space; can be 2D or 3D, descriptive, implied, or abstract
Line
Equal mixture of a primary and secondary color
Tertiary color
The main text in an advertisement, print matter, company literature or any website which is distinct from logo, headline, sub-headline and graphics
Body copy
Using different elements in an image or artwork to create visual interest
Variety
Lightness or darkness of a hue
Value
Element that is three-dimensional and encloses volume; includes height, width, and dept
Form
The three properties of color
Hue
Value
Intensity
Making a word appear to come alive
Word as image
Organizing the elements in a work of art to distribute their visual weight pleasingly
Balance
What pigment do you add to get a shade?
Black