Media
Anything that can be used to communicate a message
What is a medium?
Marshall McLuhan was best known for coining this major phrase regarding media.
the "medium is the message".
This theory also known as the drip-drip theory suggests that media develops views and values in viewers over time and repeated exposure.
What is Cultivation Theory?
This is a means of studying media often preferred by psychologists and is most often experimental in natures attempting to determine cause and effect.
What is the Media Effects Approach?
From an evolutionary perspective, true crime podcasts may serve as a __________ function.
What is surveillance?
A cave wall, post-it note, and billboard are all examples
What is a medium?
The first newspaper appeared in which country?
Where is Germany?
An analogy created to explain the effects of radio propaganda, this theory suggests that that the message implants itself in the mind of the listener, thereby brainwashing them.
What is Hypodermic Needle Theory?
This famous study by Albert Bandura provided support for modeling theory when children imitated aggressive behavior of adults.
What are the Bobo Doll Experiments?
The final stage and ultimate goal in Maslow's hierarchy of needs?
What is Self-Actualization?
In terms of how people are affected by a message, short-term learning of information are considered to be _________ effects.
What are cognitive effects?
Describe an example of the phrase "the medium is the message".
Radio vs. TV
Unlike other theories, this theory treats audience members as active participants and emphasizes that audiences "read" texts differently, often other ways than their producers intended.
What is Active Audience Theory?
Jadyn wants to study if Native Americans characters are adequately represented in modern television. To get a better understanding of the situation, she watches 20 of the most popular prime-time broadcast television shows, records the number Native American characters as well as facts about their roles in the show and number of spoken lines. Jadyn is conducting what type of analysis.
What is a Content Analysis?
Narrated by Orsen Wells, this radio broadcast of what novel caused mass panic in 1938 when it warned of a Martian invasion
What is War of the Worlds?
Name two of McQuil's four elements of mass media.
What are Purpose/Need, Technology, Social Organization, and Governance of Public Interest?
This is known as disorientation due to encountering too much verbal and visual material.
What is media blindness?
This theory suggests viewing violent media increases adrenaline and heightens arousal which leads to more aggressive behaviors.
What is Excitation Theory?
One of the most commonly used tests to attempt to measure aggressive behavior the lab
What is the Taylor Competitive Reaction Time Test?
People who lack a loyalty to any particular media source.
Who are Media Grazers?
Name the four ways that people are affected by the content of messages
What are cognitive effects, attitudinal effects, behavioral effects, and psychological effects?
Name and explain two of the four basic dimensions of media literacy.
Cognitive, emotional, aesthetic, moral
This theory treats viewers as active agents who seek out media that fulfills needs and believes media use is based on calculated curiosity and not random exposure.
What is Uses and Gratification Theory?
When scores from a single group of participants are compared across all independent variables it is known as this kind of experimental design.
What is a Within-Subjects Design?
The leader of this country spread propaganda through state supplied radios that eventually resulted in a civil war.
What is Rwanda?