Definitions
__________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
What is consumer behavior
It is critical that a firm consider value from which perspective?
Who is the customer.
Maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. Maria is conducting a __________ analysis.
What is cohort analysis?
__________ are widely held beliefs that affirm what is desirable.
What are cultural values?
What is an example of cause related marketing?
Cause related marketing ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause.
Elsie and her two sisters are all in their mid- to late-60s. They are part of the __________ market.
__________ is the process by which decisions that directly or indirectly involve two or more family members are made.
What is the family decision making process?
Which of the following is a traditional American value?
a) youth
b) competition
c) active
d) hard work
e) All of these choices are correct.
e) All of these choices are correct.
Which social class has low incomes and minimal education, may be unemployed for long periods of time, and is the major recipient of government support and services provided by nonprofit organizations?
What is lower-lower class?
__________ occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing others.
What is modeling?
Which of the following is a self-oriented value?
a) problem solving/fatalistic
b) tradition/change
c) material/nonmaterial
d) individual/collectiv
c) material/nonmaterial
The more consistent an individual is on all status dimensions, the greater the degree of __________ for the individual.
What is status crystallization?
__________ is done to enhance the welfare of individuals or society without direct benefit to a firm.
What is social marketing?
Which of the following is true regarding changes in American cultural values?
a) Cultural values are constant.
b) Changes in values tend to occur quickly.
c) There is substantial variance in values across individuals and groups.
d) Changes in values tend to occur evenly across individuals and groups.
e) Shifts in cultural values are not observable
c) There is substantial variance in values across individuals and groups.
Which of the following statements regarding education is false?
a) Education clearly drives income in today's economy.
b) Traditional high-paying manufacturing jobs that required relatively little education are rapidly disappearing.
c) Education is increasingly critical for a "family wage" job.
d) Education has a strong influence on one's tastes and preferences.
e) Education does not influence how one thinks, makes decisions, and relates to others.
e) e) Education does not influence how one thinks, makes decisions, and relates to others.