Sensation and Perception
Conditioning and Learning
The Visual System
Memory and Cognition
Famous Experiments and Theories
100

This process involves converting sensory stimuli into neural signals that the brain can interpret.

Sensory Transduction

100

This type of learning involves associating a neutral stimulus with an unconditioned stimulus to elicit a response.

Classical Conditioning

100

This component of the eye bends light to focus it on the retina.

The lens

100

This type of memory is used to remember things that are only briefly held in our conscious awareness, like a phone number.

Short-term memory

100

This psychologist’s work with false memories demonstrated that suggestive questioning could distort a person’s recollection of an event.

Elizabeth Loftus

200

The thalamus plays this crucial role in sensory processing, acting as a relay station for information coming from sensory organs.

The thalamus processes and relays sensory information to the appropriate areas of the brain

200

This type of reinforcement occurs when something desirable is added following a behavior to increase the likelihood of that behavior occurring again.

Positive reinforcement

200

The optic nerve sends visual information from the retina to this part of the brain.

The visual cortex

200

This concept involves the process of retaining and recalling information over time.

Long-term memory

200

In this experiment, people failed to notice a large change in their visual environment due to selective attention.

The "Invisible Gorilla" experiment by Dan Simons

300

The process of interpreting sensory input using prior knowledge and expectations is called this.

Top-down processing

300

This phenomenon occurs when a conditioned response occurs to stimuli that are similar to the conditioned stimulus.

Generalization

300

This theory of color vision states that the eye detects three primary colors: red, green, and blue.

The Trichromatic theory 

300

This part of the brain plays a critical role in the formation and consolidation of new memories.

The hippocampus

300

This theory explains how we learn through observing others and imitating their behaviors.

Social learning theory

400

his part of the eye controls the amount of light entering, by adjusting the size of the opening.

The pupil

400

This type of conditioning involves rewarding successive approximations of a behavior until the desired behavior is achieved.

Shaping

400

These light-sensitive cells in the retina help you see in low light conditions.

Rods

400

This type of memory involves remembering personal events and experiences.

Episodic memory
400

This type of amnesia refers to the inability to form new memories following a traumatic event or brain injury.

Anterograde amnesia

500

This phenomenon occurs when we fail to notice an unexpected stimulus while focusing on a different task.

Inattentional blindness

500

In this experiment, a baby was conditioned to fear a white rat by pairing it with a loud noise.

The Little Albert Experiment

500

The theory that explains how color perception works in terms of opposing pairs of colors, like red-green and blue-yellow.

The Color Opponent Theory

500

This memory phenomenon occurs when new information interferes with the recall of old information.

Retroactive interference 

500

This principle states that responses followed by pleasurable consequences are more likely to be repeated.

The Law of Effect