Chapter 8
A communicator's expertise, objectivity and trustworthiness refer to ________.
A) corporate social responsibility
B) ethics
C) source credibility
D) expert power
C) Source Credibility
According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.
A) cognitive processing
B) mental processing
C) constructive processing
D) behavioral processing
C) Constructive processing
A general attitude toward shopping is called ________.
A) shopping addiction
B) shopping feeling
C) shopping psychology
D) shopping orientation
D) Shopping orientation
________ describes the capacity to alter the actions of others.
A) Social power
B) Social pressure
C) Social interaction
D) Social involvement
A) Social power
Culture is best described as a society's ________.
A) attitude
B) consciousness
C) personality
D) history
C) Personality
Which attitude function is associated with a focus on particular social identities and lifestyles
A) Utilitarian
B) Value-expressive
C) Ego-defensive
D) Knowledge
B) Value-expressive
A bucket in consumer decision making is ________.
A) cognitive
B) habitual
C) affective
D) all of the above
D) All of the above
A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.
A) time pressure
B) sales interactions
C) product disposal
D) point-of-purchase stimuli
A) Time pressure
A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
A) opinion group
B) demographic group
C) reference group
D) focus group
C) Reference group
________ usually dictate what is right and wrong, acceptable or unacceptable.
A) Myths
B) Theories
C) Norms
D) Rituals
C) Norms
Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?
A) Utilitarian function
B) Value-expressive function
C) Ego-defensive function
D) Knowledge function
A) Utilitarian function
The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.
A) identifying competitors
B) positioning strategy
C) exemplar products
D) product locations
B) Positioning strategy
A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.
A) social
B) polychronic
C) planning
D) temporal
B) Polychronic
If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.
A) referent
B) informational
C) legitimate
D) coercive
A) Referent
The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.
A) social structure
B) ecology
C) ideology
D) dogma
B) Ecology
All multiattribute attitude models specify the importance of attributes, beliefs, and ________.
A) action variables
B) motivations
C) regency of events
D) importance weights
D) importance weights
A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.
A) purchase momentum
B) rational decision making
C) behaviorally influenced purchase
D) inertia
A) purchase momentum
Which of the following is an unpleasant psychological state?
A) Density
B) Arousal
C) Crowding
D) Expectancy
C) Crowding
A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.
A) network
B) subculture
C) micro culture
D) cohort
B) Subculture
Once a culture is established, it doesn't change. An apparent change in a culture is simply the emergence of a new culture.
True or False
FALSE
Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.
A) linked Fishbein model
B) theory of reasoned action
C) Phillips approach
D) subjective norm model
B) Theory of Reasoned Action
Decisions driven by our emotional responses to a product are called ________.
A) affective
B) habitual
C) cognitive
D) compensatory
A) affective
Some stores have a clearly defined image (either good or bad). Others tend to blend into the crowd. Which of the following factors does NOT shape store image?
A) Location
B) Merchandise
C) Sustainability
D) Congeniality of the sales staff
C) Sustainability
Which statement about Asian Americans is true?
A) Asian Americans constitute the largest subculture in the United States.
B) Asian Americans are the best educated of any ethnic subculture in the United States.
C) Asian Americans have a common language that acts as a unifying cultural agent.
D) Asian American households are larger than most other ethnic households in America.
B
Products are winnowed out as they make their way down the path from conception to consumption, a process called ________.
A) diffusion
B) cooptation
C) cultural selection
D) cultural mapping
C) Cultural Selection