Chapter 8
A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
A) principle
B) belief
C) personality trait
D) attitude
D) attitude
A bucket in consumer decision making is ________.
A) cognitive
B) habitual
C) affective
D) all of the above
D) all of the above
A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.
A) post-purchase process
B) purchase process
C) consumption situation
D) psychological situation
C) Consumption situation
________ argue(s) that each of us has several "selves that relate to groups."
A) Cultural pressures
B) Social loafing
C) Social identity theory
D) Membership groups
C) Social identity theory
________ usually dictate what is right and wrong, acceptable or unacceptable.
A) Myths
B) Theories
C) Norms
D) Rituals
C) Norms
All multiattribute attitude models specify the importance of attributes, beliefs, and ________.
A) action variables
B) motivations
C) regency of events
D) importance weights
D) importance weights
A consumer who buys the same brand over and over again exhibits ________.
A) staple purchasing
B) rational purchase
C) customization
D) brand loyalty
D) Brand loyalty
Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal. (TRUE or FALSE)
TRUE
The pressure to conform that escalates as more and more group members "cave in" is called ________.
A) polarization
B) bandwagon
C) loafing
D) homophily
A cultural production system is a ________.
A) creative subsystem
B) managerial subsystem
C) communication subsystem
D) all of the above
D) all of the above
________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.
A) Cognitive differentiation
B) Emotional appeal
C) Comparative advertising
D) Conclusion advertising
C) Comparative advertising
Features actually used to differentiate among choices are called ________ attributes.
A) evaluation
B) search
C) determinant
D) segmentation
C) Determinant
The personality of a retail store is also called ________.
A) store image
B) retail theming
C) store theming
D) store layout
Which of the "Big Three" American subcultures makes up 13% of the population?
A) African American
B) Hispanic American
C) Asian American
D) Arab American
A) African American
Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are part of the ________.
A) lifestyle movement
B) value movement
C) cultural movement
D) marketing concept movement
C) cultural movement
The psychological principle of reciprocity is at work when we take into account what others do before we decide what to do. (TRUE or FALSE)
If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?
A) Opportunity recognition
B) Need recognition
C) Search recognition
D) No problem recognition
D) no problem recognition
Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.
A) an inharmonious demand
B) showrooming
C) perceived risk
D) time poverty
E) sensory marketing
D) time poverty
The cultural learning acquired through ________ leads immigrants to a process of adaptation.
A) maintenance
B) translation
C) assimilation
D) segregation
B) translations
________ refers to a stage in the gift-giving process, where the giver procures an item to make some event.
A) Gestation
B) Presentation
C) Reformulation
D) Ritual artifacts
A) Gestation
A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?
A) A direct route
B) A peripheral route
C) A high involvement route
D) A central route
D) Central route
When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.
A) lexicographic
B) elimination-by-aspects
C) conjunctive
D) compensatory
C) Conjunctive
A garage sale is an example of what is called ________.
A) recycling
B) recommerce
C) swishing
D) lateral recycling
D) lateral cycling
The ________ Generation includes people who were born between the two World Wars.
A) Interbellum
B) War Baby
C) Baby Boomer
D) Silent
D) Silent
Hong Kong Disneyland is an example of an emic perspective. (TRUE or FALSE)
TRUE