Chapter 10
What is the Theory of motivation based on unmet human needs from basic physiological needs to safety, social, and esteem needs to self-actualization needs.
Maslow’s hierarchy of needs
Nonbranded products that usually sell at a sizable discount compared to national or private-label brands. These are called?
generic goods
A promotional tool that involves people telling other people about products they’ve purchased. This is?
word-of-mouth promotion
A job enrichment strategy that involves moving employees from one job to another. This is called?
job rotation
How many students are enrolled in this class?
36 Students
Victor Vroom’s theory that the amount of effort employees exert on a specific task depends on their expectations of the outcome is called?
The expectancy theory
Pricing strategy used to maximize profit by changing the price based on demand is called?
dynamic pricing
Putting products into TV shows and movies where they will be seen is part of?
product placement
Illegal copies of national brand-name goods are called?
knockoff brands
What is my email?
krboardman10127@lcsc.edu
A motivational strategy that emphasizes motivating the worker through the job itself. This is called?
job enrichment
Grouping two or more products together and pricing them as a unit. This is called?
bundling
The face-to-face presentation and promotion of goods and services is called?
personal selling
A full-length TV program devoted exclusively to promoting goods or services. This is a(n)?
infomercial
What are my dogs names?
Ruger and Remy
A job enrichment strategy that involves combining a series of tasks into one challenging and interesting assignment. This is called?
job enlargement
A theoretical model of what happens to sales and profits for a product class over time; the four stages of the cycle are introduction, growth, maturity, and decline. This is a?
product life cycle
Paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message. This is?
advertising
Figure 16.3
The idea that setting ambitious but attainable goals can motivate workers and improve performance if the goals are accepted, accompanied by feedback, and facilitated by organizational conditions. This is what theory?
goal-setting theory
Who is my favorite student?
none of you :)
People are motivated by a variety of things, such as recognition, accomplishment, and status. An _____ reward is the personal satisfaction you feel when you perform well and complete goals.
An ____ reward is given to you by someone else as recognition for good work. Pay raises, acknowledgments, and promotions are examples.
1. intrinsic reward - The personal satisfaction you feel when you perform well and complete goals.
2. extrinsic - Something given to you by someone else as recognition for good work; extrinsic rewards include pay increases, praise, and promotions.
Pricing goods and services at price points that make the product appear less expensive than it is. This is called?
Give me 1 example of this.
psychological pricing
An example could be stores pricing things ending in 99 because it sounds less like 399.99 vs. 400.
The term now used to describe everything from paying customers to say positive things on the Internet to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific websites.This is?
viral marketing
A brand that has exclusive legal protection for both its brand name and its design. this is a?
trademark
Name 10 Classmates - 5 have to use first and last name.
?