Chapter 6
constructing an understanding of the social world, the process by which we form impressions of other peoples traits and personalities
what is social perception?
a predisposition to respond to an object in a favorable or unfavorable way
What is Attitude?
One persons behavior causes another person to change attitude or to comply
What is Social influence?
A group of these flightless birds is called a "waddle" on land, but a "raft" when they're in the water
What is a penguin
tendency to seek and accept information that affirms beliefs
what is confirmation bias?
what you think, how you feel, what you do
What is cognition, affect, behavior
An effort by a source to change the beliefs or attitudes of a target person through the use of information or argument
What is Persuasion?
Michelle Yeoh went viral for pointing out that if you flip the "MM" on her character’s name, it stands for
"WHY did they do that?" either blaming the person or the situation
what is attribution?
When what you DO doesn't match up with what you BELIEVE, you feel uncomfortable
What is Cognitive Dissonance?
adherence by the target to the sources requests or demands
What is Compliance?
a well organized structure of cognitions about a person, group, role, or event
what is schema?
changing your beliefs to remove discomfort and restore consistency
What is Balance Theory?
the extent to which the target perceives the communicator as a believable source of information
What is Communicator Credibility?
attributing behavior based on internal characteristics; attributing behavior based on external characteristics
What is dispositional and situational attribution?
learning through rewards and punishments;
learning through association;
learning by watching others;
What is Instrumental Conditioning;
What is Classical Conditioning;
What is Observational Learning
emphasizes only those facts that explicitly support the position advocated by the source; presents not only the position advocated for but also opposing viewpoints