Chapter 8: Technology & Communication
The intervening channel through which communication is transmitted.
Medium
Authoritative Testimony
Lay Testimony
Nominal testimony
types of testimony
Extemporaneous Delivery
Impromptu Delivery
Manuscript Delivery
Memorized Delivery
Mediated Delivery
Modes of Delivery
a good man speaking well
an “I-Thou” relationship
living the actions they advocate
the veil of ignorance
ethical stances of persuasion
dealing with objects
dealing with subjects
dealing with quotations
type of impromptu presentation
Fully Virtual Presentation
Virtual-Speaker Presentation
Broadcast Presentation
Types of Mediated-Presentations
definitions, descriptions, explanations, statistics, examples, and testimony
six main types of evidence
volume, pitch, rate, articulation, pronunciation, and fluency
elements of vocalics
attitudes
beliefs
values
actions
levels of influence (also see a question of fact, value, or policy)
classification, unification, and cause-effect-solution
types of speech division / types of division of structure
Sharing and Permanence
Low Cues
Multicommunicating
General Aspects of Mediated Communication
Habermas’ four conditions for ethical argumentation
Refers to the physical space you deliver a speech within and how close or far away you are from the audience.
Proxemics
(1) reciprocation, (2) commitment and consistency, (3) social proof, (4) liking, (5) authority, (6) scarcity, and (7) unity
Seven Principles of Persuasion
This type of query asks something about a well-known topic or issue relevant to your listener’s expertise or professional knowledge
Issue Query
Minimize Potential Interruptions
Plan Out Your Background and Setting
Test Your Equipment
Framing and Lighting
Put Your Notes on the Right Part of Your Screen(s)
Practice Presenting as if it Were the Real Thing
Ditch the Pajamas
key things to consider as you prepare for a mediated presentation (rule of virtual presentations)
This fallacy is translated as “against the person.” Essentially, this fallacy is name-calling in order to discredit your opponent’s position. Rather than attacking their argument, you make your argument against the person.
Ad hominem
emblematic gesture
illustrative gesture
two types of hand gesture
This principle of persuasion refers to the shared identities between the speaker and the audience. You might reference these in order to invoke a sense of community values
unity
An early part of an elevator speech which answers the question “What makes me a person of interest for my listener in this situation?”
hook
Make sure the graph large enough for your audience to read;
Limit the amount of information presented;
Provide a descriptive title that tells people what to look for in the slide;
Label all significant features clearly and in large letters;
Present the data logically and accurately.
steps to follow when using numerical clarifiers
This fallacy, often called the either/or fallacy, is an erroneous argument in which an audience is presented with only two alternatives, despite there being other options. This fallacy is often used to limit the choices an audience can make so they can be more easily persuaded.
False Dilemma
“We ate and drank and talked and laughed and talked and laughed and ate some more.”
Polysendeton
Means of “shielding” your eyes from the things that might bias you against an argument (e.g., race, gender, religion, etc.).
Veil of ignorance
Never Drink and Speak
Avoid Clichéd Language
This Is Not About You
Do Not Bring Up Formers
It’s a toast, not a roast
guidelines when preparing to deliver a wedding toast