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100

Response Rate Management 

strategies to boost survey responses and minimize nonresponse bias

Techniques include incentives, follow-ups, pre-notifications, personalization, and easy survey design 

100

Non-Probability Sampling 

selection is non-random, some people may have no chance of being chosen 

100

Paper People Study 

type of EVM 

the people in them are not real 

participants are represented with written vignettes describing hypothetical people or scenarios 

asked to make explicity decisions, judgements or express preferences based on these scenarios 

100

Direct Replication 

Repeating an original study as closely as possible to check if the same results are obtained 


100

Cluster Sampling 

a method where the population is divided into groups (clusters) and entire clusters are randomly selected for the study. 

200

Sampling Frame 

a list or database of all individuals or units in the population from which a sample is drawn 

200

Scenarios 

are carefully designed descriptions of situations used in research to stimulate real-life events. They allow participants to react as they would in real life, helping researchers control variables and observe how people make decision or behave 

200

Simulation

a research method that mimics real life scenarios in a controlled environment to observe participants responses to specific situations or stimuli 

200

Judgement Sampling 

selecting participants based on their expertise or relevance to the study 

200

Constructive Replication (with extension)

Reproducing a study while adding new variables or conditions to expand upon the original findings 

300

Errors in Coverage 

sampling frame differs from the full target population 

300

Policy Capturing 

type of EVM

presents the subject with a series of many alternative scenarios in which one element is changed or different from the set of elements in the other scenarios 

300

Sample Size Determination 

deciding how many participants are needed for a study to ensure reliable and valid results 

balances precision, confidence, and feasibility 

300

River Sampling 

respondent is sourced w/ banner ads, click-throughs, or other online, website or social medical postings 

300

Sampling Error 

the different between the sample results and the actual population results 

400

Voluntary Sampling 

is when people choose to participate in a survey on their own, rather than being randomly selected 

400

Conceptual Replication 

involves purposefully altering at least one element of the original study's design to test the consistency in findings regarding the variables and relationships 


Test the same hypothesis or theory, but with different methods or procedures 

400

Panel Sampling 

respondents are recruited from a commerical service where they register to participate in surveys, either paid or unpaid 

400

Probability based sampling 

A method where every member of the population has a known, non-zero chance of being selected ensuring the sample represents the population fairly 

400

Over Sampling 

Intentionally selecting more respondents from a specific subgroup to ensure adequate representation in the data 


Helps analyze small/minority groups that might otherwise be underrepresented 

500

Quota Sampling 

selecting participants to match specific population proportions 

500
Sampling Unit 

one of the building blocks that make up your sample 

500

Dillman's Social Exchange Theory 

Framework for increasing survey response rates by ensuring participants see the survey as beneficial and low cost 


Benefits: of responding are clear 

Costs: are minimized 

Trust: is established 

500

ecological validity 

extent to which the findings from a research study can be generalized to real life settings 

500

Snowball Sampling 

respondents are recruited through referrals with participants sharing the survey link within their networks, expanding reach to new individuals