News
This is the writing structure used in news writing.
The inverted pyramid
This is a term defined as categories of artistic composition, characterized by similarities in form, style, or subject matter.
Genre
These are "any group of people tied together by some common factor or interest" that are in some way tied to an organization
Publics
Advertising falls under this "P," out of the four P's of marketing.
a. Product
b. Price
c. Place
d. Promotion
d. Promotion
Choosing to use a picture of a story's subject that makes the subject look angry and harsh rather than a picture making the subject look peaceable and kind is an example of this.
Framing
This is a name for news about celebrities and gossip for the purpose of entertainment.
Soft news
This is the type of sexual content that is NOT protected by the first amendment.
Obscenity
Public relations is all about building and maintaining these.
Mutually beneficial relationships
With the lowest common denominator approach, advertisers aim to reach this group.
The largest possible audience
This dimension of Ledingham and Bruning's (1998) organization-public relationships deals with perceptions that the organization will do what it says it will do.
Trust
This is the space left for news in broadcast and print news after all advertisements are placed.
The news hole
This organization limits "indecency" in broadcast media.
This is a persuasive tactic that involves making something appear better than it is.
Spin
To stand out from others, advertisers can highlight this, telling audience how their product is special compared to other similar options.
The unique selling proposition
Using a fantasy movie to help you escape from reality is an example of fulfilling this type of need, according to Uses and Gratifications theory.
Tension-relief
This is the journalists' value Gans identified that addresses how American journalists tend to show favor for American-style systems.
Ethnocentrism
This type of entertainment media is a loss leader for TV networks, meaning that the contracts are purchased at a monetary loss to attract customers to the network.
Sports
He is known as the father of public relations for his work with coal mining in the early 1900s.
Ivy Lee
This is a foundational planning document for campaigns that provides a guide for the campaign goal, message, and style.
Creative brief
Listening to music that is in line with and validates your beliefs or values is an example of fulfilling this type of need, according to Uses and Gratifications Theory.
Personal integrative
The who, what, when, where, why, and how of a news story should all be addressed in this part of a news story. (Technical term)
The lede (or lead)
This is the court case that determined three tests to distinguish between protected sexual content and content that is not protected.
Miller v. California
In this era, it was a common philosophy that social and economic disparities were natural and good.
Social Darwinism
Target audience persona
Using a real patient in a pharmaceutical commercial to talk about their positive experiences taking the drug is an example of this type of persuasive appeal.
Ethos (appeal to authority/credibility)