Show:
Photovoice/ Observation
Theory
Sampling
Biometrics
Experiments
100
Is observation research qual or quant?
it is both
100
Which theory includes behavioral intention
What is TPB
100
What is the probability of selection to a sample if a 6-sided die is used?
What is 1/6
100
Heatmaps are interpretive tools for what type of biometric research?
What is eye tracking
100
What is the least biased and most generalizable form of sampling
What is simple random
200
What type of research is photovoice?
What is qual
200
What do we call the first and last people to adopt an innovation?
What is Innovators Laggards
200
What is a census?
Sampling the whole population
200
What is Google's golden triangle?
The area all people scan on the search results page after a web search - top of the results to just above "the fold."
200
what is it called when over- or underrepresentation occurs in sampling?
What is sampling bias
300
What role does the participant play in photo voice?
Take pictures, help analyze "data" and interpret the story
300
The parallel parking ad we saw in class (with hearse and porta-potty) was an example of highlighting what predictor of behavioral intention?
What is perceived behavioral control
300
What is snowball sampling
picking up additional elements as you sample
300
In the neuromarketing rap song we saw, they highlighted what three research insights (what they can deliver).
What is attn emotion and memory
300
What was the independent variable in the Bobo Doll experiments?
What is exposure to the "violent" video
400
What is photo voice good for?
Telling a story which words alone cannot do justice. Enabling people to overcome verbal or written communication barriers.
400
What is the "S curve"?
The rate of adoption of an innovation
400
What type of sampling technique do we typically use when engaging students in research?
What is convenience
400
What is diff between fMRI and EEG?
What is fMRI can track specific activation via blood flow and oxy at points in time. EEG measure electrical activity and more general activation patterns.
400
What do you need for causation?
What is empirical association or a correlation, Time order (temporal priority), nonspuriousness
500
What are the Advantages/Disadvantages of passive observation?
Provides “cleanest” data Must take events as they come Can be time-consuming
500
Characteristics of the innovation that impact diffusion:
Relative advantage Compatibility Complexity Trialability Observability
500
Cell phones have altered how we do what technique for random sampling?
What is random digit dialing
500
What are three objections to neuromarketing?
lack of external validity, ethical questions, impact on advertising (losing focus on information delivery, etc.)
500
Name two differences between true and quasi experiments.
True experiments (1) have a control group and (2) use random assignment to form test and control groups.