Ads & society
How does advertising shape societal norms and influence what is considered “normal” or “ideal” behavior?
t repeatedly shows certain lifestyles, body types, and behaviors as desirable, making them seem like the standard everyone should aspire to
How do cultural values and traditions impact the visual and verbal language used in advertising?
They determine colors, symbols, humor, and messaging that will resonate positively (or negatively) with a specific audience. For example, individualism is key in the US, while collectivism is more prominent in many Asian countries.
How does advertising targeted at children influence socialization and early value formation?
It teaches children about consumerism, gender roles, and what is considered "cool" or popular, shaping their values and social interactions from a young age.
What values are most important for you in a workplace?
Integrity, respect, collaboration, and innovation.
What kind of team would you like to work with?
A collaborative, supportive, and diverse team where everyone's opinion is valued.
How does advertising targeted at children influence socialization and early value formation?
It teaches children about consumerism, gender roles, and what is considered "cool" or popular, shaping their values and social interactions from a young age
Can advertising contribute to cultural homogenization? Why or why not?
Yes, because global campaigns can spread the same brands, lifestyles, and values worldwide, eroding local cultural uniqueness.
Can advertising contribute to cultural homogenization? Why or why not?
Yes, because global campaigns can spread the same brands, lifestyles, and values worldwide, eroding local cultural uniqueness.
How should the company treat its employees?
With fairness, respect, and trust, providing a safe and supportive environment.
What work environment motivates you the most?
A dynamic, positive, and challenging environment that encourages creativity and learning.
What role does advertising play in forming consumer identity and self-perception?
it suggests that our identity and worth are tied to the products we buy, influencing how we see ourselves and how we want others to see us.
How do global brands adapt their advertising strategies to fit local cultural contexts?
They use local languages, celebrities, cultural symbols, traditions, and adjust their messaging to align with local values and sensitivities.
How do social issues (body positivity, ecology, mental health) become tools for advertising communication?
They are used to connect with consumers' values and make brands appear socially responsible and relatable.
What leadership style do you expect from managers in your dream company?
A supportive and mentoring style, not a micromanaging one. Leaders should be clear, inspiring, and open to feedback.
What career growth opportunities would your dream company offer?
Clear paths for promotion, professional training, mentorship programs, and opportunities to work on new and challenging projects.
How do social issues (body positivity, ecology, mental health) become tools for advertising communication, and is this ethical?
They are used to connect with consumers' values and make brands appear socially responsible. The ethics are debatable: it can raise awareness (positive) or it can be exploitative "woke-washing" if the brand's actions don't match its ads (negative).
What conflicts arise when global brands try to adapt to local cultures?
They can misrepresent the culture, cause offense by misusing symbols, be accused of insincerity, or face backlash if their global actions contradict their local adapted message.
Is using social issues in advertising ethical? Why or why not?
It's a grey area. It's ethical if the brand is genuinely committed to the cause. It's unethical ( "woke-washing") if it's just a marketing trick with no real action behind it, as it exploits important issues for profit.
Why do you think this kind of company is the best place for you?
Because its values align with my personal and professional goals, allowing me to grow, contribute meaningfully, and maintain a healthy work-life balance.
How important is work-life balance for you?
It is crucial. A healthy balance prevents burnout and allows me to be more focused and productive when I am at work.
When is the best time for a black cat to get into a house?
when the door is open
What belongs to you, but is used by others more often than by you?
your name
What stones are not in the sea?
dry
Which animals always sleep with their eyes open?
fish
What is considered dirty when it's white and clean when it's green?
school blackboard