Descriptive Stats
Inferential Stats
Qualitative Data Analysis
Sampling Distribution/ Hypothesis Testing
Which test should I run?
100
Definition: A part of a population used to represent the entire population.
Sample
100
Inferential statistics is also known as...
Parametric statistics
100
What type of coding looks at emergent themes identifed based on the codes the researcher deemed to be repeated across the sample?
Theme and trend coding
100
What figure does a normal distribution look like?
A bell curve
100
IV: nominal/ordinal
DV: nominal/ordinal
Chi-square
200
What type of statistics helps researcher to describe general characteristics of a population, based on the sample studied?
Descriptive Statistics
200
This type of parametric test is done between and IV and DV that are both interval/ratio and is not looking for causation
Correlation
200
What type of analysis is this an example of:
"I would need to fly to get to every meeting I'm supposed to make"
Metaphor analysis
200
True/False: For normal distribution mean + median = mode
False
200
RQ: Do males and females (two groups) differ in their ratings of a camera phone being important (DV)?
T-test
300
What makes up central tendency?
Mean, medium, mode
300
What is the most widely used parametric test
T-test
300
True or False: It is good to share analysis with participants
True
300
True/False: RQs are used with existing theory and predictable outcomes
False
300
IV: Nominal/ordinal, have 2 or more levels
DV: Interval/ratio
ANOVA
400
What type of statistics do we run in order to see the magnitude and frequency of occurance?
Frequency
400
An F-ratio is calculated for this test
ANOVA
400
Audit trail can help distinguish what?
Verfication/credibility
400
Which one is the null hypothesis?
- Humor is not related to ad credibility
- Humor is positively related to ad credibility
Humor is not related to ad credibility
400
RQ: Does the importance of a camera phone, phone size, and internet access on phone predict the likelihood that people will upgrade to a higher quality phone in the next year?
Linear regression
500
Whwat kind of distribution is this?
Negative or left skewed distribution
500
This test is between and IV and DV that are both interval/ratio and is looking at prediction
Regression
500
Definition: Beginning with a single observation, every observation is compared with previous ones, so that analysis is ongoing and constantly informed by similarities and differences between observations.
Analytic Induction
500
Definition: Occurs when the researcher accepts the null hypothesis, essentially arguing that a significant relationship does not exist, when in fact, there is one.
Type 2 error
500
RQ: Fill different factors to purchase one's current phone significantly differ on the likelihood that they will upgrade to a higher quality phone in the next year?
ANOVA