Ch.10 Communicating with New Media
Describe "small world" phenomenon
Mediated communication allows employees to maintain relationships and close coordination with organizational partners in many different locations.
why has the internet gone from research-based curiosity to a commercial success?
Search engine capability
Define Prominence
The news value that says that anything celebrities do is news.
What is the alternate name for advertising?
A marketing function
What type of function is public relations?
A management function
Describe the major disadvantage of mediated channels in organizations:
Mediated communication often produces information overload
True or False: Books have lost the most market shares to the internet?
False: Recorded music
What web-based source identifies lies told by politicians?
Politifacts
What are some goals of advertising?
Trial, Awareness, Comparison
What is SWOT an abbreviation for?
Strengths, Weaknesses, Opportunities, Threats
True or false: Good computer etiquette makes employees thank conference callers for each new idea?
False: Announce their name to let participants know who is talking
What is the most important internet innovation added to journalism?
News stories supplied by citizens
Define Citizen Journalism
News reported by people who aren't trained as journalists.
When is product placement most effective?
When products are part of the story or plot
Who coined the term "public relations"?
Ivy Lee
Message Chunking is best used when?
When companies design customer websites
Some organizations place restrictions on using information from the internet because...
Credibility of information
True or False: Bell, California officials avoid detection for so many years because there were no whistle blowers?
False: There was no news coverage
Who was David Ogilvy?
A person who built advertising on a personal philosophy
True or False: The Federal Communications Commission is the agency which regulates ads for deception or lying.
False: Federal Trade Commission
Why do people tend to self-disclose more online than in person?
People are more aware of themselves and less aware of the people they are talking to during CMC
What was the original purpose of the internet?
Defense related communication
True or False: Database building is the most important skill for a journalist to master?
True
What does an account executive do?
Serves as a link between the client and all departments
Public relations professionals are least likely to use which medium?
Wikipedia