Social Judgement Theory
What determines the size of the anchor and latitudes?
Ego-Involvement
What are the two processing routes?
Central and Peripheral
We want our ______ to match our behaviors
Attitudes
To Burke, words are __________ ________.
Terministic Screens
A worldview, an accepted pattern or model, a conceptual framework.
Paradigm.
What is an "anchor point"
A single point along a continuum
What "road" term are heuristics likened to?
Cognitive dissonance only happens when?
After we have done something
The dominant positives terms are called:
God-terms
True or False: The Rational World Paradigm tells us that people are storytellers.
False.
Boomerang Effect
If a message is neutral, what will happen to the audience's attitudes?
No attitude change or it will reinforce their original attitude
We want the people we like to _______ the things we dislike.
Dislike
Shared identification; attributions shared between two individuals lead us to become more united; originally a religious term.
Consubstantial
Symbolic action that has sequence and meaning for those who live, create, or interpret them.
Narration
What are the two errors in reference to SJT?
Assimilation: Messages are perceived to be consistent because they fall within the latitude of acceptance (identical)
Contrast: Messages are perceived to be inconsistent because they fall within the latitude of rejection (completely different)
Name the heuristic: "Do it for me because you like me," friendly relationships
Liking
What coping mechanism states that we change topics when there are inconsistencies.
Ignore
Two types of redemption are:
Mortification (blaming yourself) and Victimage (blame someone else)
What is embedded in the message (the logic of good reasons)?
Values
What is the social judgment theory most influenced by?
Group Membership
Which route would you use for unmotivated, unwilling, or unable listeners?
Peripheral
This states that the action induces a shift in the attitude, and we don't want the person to blame their actions on the reward.
Minimal Justification.
The Act in the pentad describes:
What is being described by the speaker.
Narrative Rationality must have what?
Narrative Coherence (is it probable?) and Narrative Fidelity (is it truthful and humane?)