Show:
Theory
Advertising
Public Relations
Interpersonal
It's A Mystery
100
Name Aristotle's three means of persuasion
Ethos, pathos and logos
100
What is the advertising strategy of integrating products into shows called?
Product Placement
100
What are the four primary areas of public relations?
Corporate, Government, Agency, Nonprofit
100
What are the three motives for interpersonal communication?
Affection, inclusion, power
100
Any attempt to engage another person in a positive transaction is called?
A connecting bid
200
Which theory asserts that the media doesn't tell us what to think, but they do tell us what to think about.
Agenda Setting Theory
200
An ad meant to mimic the look, format and structure of the programming into which it is set, is referred to as?
Situmercials
200
The area of PR that seeks to develop ongoing relationships with the media by facilitating the flow of information to and from the organization is called?
Media Relations
200
When you're not actively seeking information, but you make observations casually is referred to as?
Passive Information Gathering
200
Setting the parameters of a discussion by providing a perspective for interpretation is called?
Framing
300
Name the three types of speaking that Aristotle is concerned with.
Deliberative (legislature), Forensic (court), epideictic (ceremonial).
300
An ad that is aired at no cost to the producer and is intended as an outlet for community service is known as?
A public service announcement
300
Name the four major types of public relations agencies.
Full service agency, public affairs agencies, strategic counsel services, corporate identity services
300
What are the three goals of interpersonal exchange in relationships?
Development, maintenance, dissolution.
300
What are the three elements of love according to Sternberg's triangular theory?
Intimacy, passion, and commitment.
400
Setting expectations by guiding interpretation and highlighting particular elements of an artifact is referred to as
Priming (example: a laugh track)
400
A commercial for BP Oil that promotes the importance of maintaining a clean environment is an example of what type of ad?
A Goodwill Ad - an ad that has no direct sales pitch for a tangible profit-making item but aims to enhance the company's image.
400
What is the most vital component to nonprofit public relations?
Fundraising
400
Joe likes Kate because she plays soccer, loves math, and is very religious - just like Joe. Which theory explains why Joe is drawn to Kate?
Similarity Attraction Theory
400
Briefly give an example of an advocacy ad for McDonalds.
An advocacy ad is when the company as a good citizen takes a position on a public policy in the ad.
500
The theory states that assumptions about reality are created based on repeated images/messages is called?
Cultivation Theory
500
Name the 4 method of nontraditional advertising.
Instore advertising, digital billboards, search advertising, sponsored links, and spam.
500
The process through which an org manages its policy and identifies potential problems, issues or trends is called?
Issues Management
500
A stranger on the T asks you how your day has been. Give an example of a turning toward response, turning away response, and turning against response.
Turning toward (positive), turning away (ignore or preoccupied), turning against (negative rejection)
500
Name 3 of the 6 influences on interpersonal exchange.
Perception of self Perception of others Perception of the other’s perception of you Other’s self perception Other’s perception of you Other’s perception of your perception