An intangible result of application of human and mechanical efforts to people or objects.
What is service?
100
Development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs.
What is line extension?
100
The part of a brand that is not made up of words, such as a symbol or design.
What is brand mark?
100
The characterstic that a service is not physical and cannot be perceived by the senses.
What is intangibility?
100
The five-stage process of buyer acceptance of a product: awareness, interest, evaluation, trial and adoption.
What is product adoption process?
200
Bread, soft drinks, chewing gum, gasoline and newspapers.
What is convenience products?
200
Changes affecting a product's versatility, effectiveness, convenience, or safety.
What is functional modifications?
200
Brand recognition, brand preference and brand insistence.
What are three degrees of brand loyalty?
200
Tangible attributes that can be judged before the purchase of a product.
What is search qualities?
200
Selecting the ideas with the greatest potential for further review.
What is screening?
300
The number of product lines a company offers.
What is width of product mix?
300
The person responsible for a single brand.
What is brand manager?
300
Using two or more brands on one product.
What is co-branding?
300
The inability of unused service capacity to be stored for future use.
What is perishability?
300
The part of a brand that can be spoken, including letters, words, and numbers.
What is brand name?
400
Items for which buyers are willing to expend considerable effort in planning and making purchases.
What is shopping products?
400
Three things companies must consider when creating and offering products for sale to differentiate themselves.
What is product quality, product design/features, and product support services?
400
Branding all of a firm's products with the same name or part of the name.
What is family branding?
400
Marketing activities conducted to achieve some goal other than ordinary business goals such as profit, market share, or return on investment.
What is nonprofit marketing?
400
The quality of being produced and consumed at the same time.
What is inseparability?
500
The stage of a product's life cycle when sales fall rapidly.
What is decline stage?
500
A seven-phase process for introducting products: idea generation, screening, concept testing, business analysis, product development, test marketing and commercialization.
What is new-product development process?
500
Brand name awareness, perceived brand quality, brand associations and brand loyalty.
What is brand equity?
500
Variation in quality of services.
What is heterogeneity?
500
The value of the benefit given up by choosing one alternative over another.