Chapter 1
What is the marketing mix
A Product
B Price
C Promotion
D Place
The primary responsibility of a social media manager:
Curating a brand's social channels and engaging with the audience
What is strategic planning
The process of defining a company's strategy or direction and making decisions on allocating resources to pursue this strategy.
human wants are backed by buying power.
The cause of marketing roles to evolve significantly in recent year:
The rise of the internet and digital platforms
what are Career Clusters
There are 16 and they are used to classify specific jobs and industries into similar categories.
Societal Marketing
The company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests.
The role of a content creator in marketing
Writing blog posts and articles, managing social media presence
What is a missions statement
A concise explanation of a company's purpose and goals, guiding its overall direction.
Production concept
The philosophy that consumers prefer products that are widely available
What is artificial intelligence
Enables interactive and immersive experiences for customers
what is a business portfolio
The collection of businesses, products, or brands owned by a company.
selling concept
The belief that consumers will not buy enough of a company’s products unless there is a strong effort in promotion and sales.
What does SEO stand for
Search Engine Optimization
what is Market-Oriented Mission
A mission statement focused on customer needs rather than the company's products.