Theory & Strategy
(True or False). SMART goals and HARD goals are the same?
False
PME, p. 58, Slides 8 & 10
(True or False). Inherently, marketing involves some form of communication.
True
W5.C12 – Slide 8, Page 37 of the PME Textbook
(True or False). Marketing struggled to gain acceptance as a discipline and strategic tool.
False
W6.C17, Slide 15 - PME, p. 138
(True or False). In order to generate good media coverage there are a number of techniques to help create media interest.
True
W7.C18, Slide 12 - PME, p. 161-162
True or False: Using e-marketing when your resources as a planner are limited is the only reason for employing an e-marketing approach.
False
W7.C19
SMART goals help to achieve strategic objectives. What are SMART goals?
Specific, Measurable, Attainable, Relevant and Timely
Know the difference between SMART vs. HARD goals
- Heartfelt, Animated, Required, and Difficult
PME, p. 58, Slides 8 & 10
Market Research, Brand Management and Marketing Communications are components of what?
Marketing
W5.C12 – Slide 12, Page 40 – 41 of the PME Textbook
Public relations allow an event communicator can defend, manage, and change the __________ of their event.
Reputation
W6.C17, Slide 7 - PME, p. 117
Media relations plays a __________ role in promoting events.
positive
PME, p. 157, slide 6
Because the Internet can be used for a number of functions it is considered to be _________.
Versatile
W7.C19, Slide 7 - PME, p. 199
What are the 5 Ws?
**
Who, What, When, Where, and Why
W3.C7 ~ Slides 10 – 17
A major instrument in promoting a wedding is what?
The invitation
W5.C13 – Slide 18
It is helpful for event organizers to consider the similarities between marketing and public relations and how they ________ one another.
Complement
The layout, the structure, and the timing are all factors when doing what activity in regard to media relations?
Writing a press release
W7.C18, Slide 13 & 14 - PME, p. 162-163
Your webpage is a ________ of your event.
Representation
W7.C19
The event marketer is responsible for taking a(n) ________ approach to the conception, planning, organization, and promotion of the event.
Holistic
Page 53-54 of the Event Marketing Textbook – W3.C6
Associations act on behalf of who?
Its members
W5.C14, Slide 50
Gains attention, stunts, and building relationships are examples of what kind of public relation strategies?
Marketing public relation strategies
(Note: there are four categories)
PME, p. 137 & slide 14
What media terrain allows the event to reach a younger audience?
The internet
W7.C18, Slide 27 & 30 - PME, p. 173
What cultural values of a society should be considered when marketing?
Symbols
Rituals
Though processes
W7.C20, Slides 32 – 36
What model is likely to help shape an event’s marketing strategy approach?
Porter’s Five Forces Model
PME, p. 70, slide 25
Porter's Five Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability. The five forces are Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, Threat of New Entry
In corporate marketing goodwill, understanding, and cooperation are influenced by what kind of marketing?
Internal marketing
W5.C14, Slide 17
Public relations is not considered to be a single concept, it is made up of two separate components. What are those components?
Marketing Public Relations and Corporate Public Relations
W6.C17, Slide 15 - Page 115 – 116 of the PME Textbook
What should small events do to get media attention?
Write a creative press release
PME, p. 159, slide 11
Think Trends! Events have changed in their function.
True or False?
False