What are an advertising firm’s four major divisions?
Creative department; liaison department; buying department; research department
100
What is the fourth estate?
Another term for the press, or journalism, in which it acts as a fourth branch of government: one that watches the other branches (executive, legislative, and judicial)
100
What does the hypodermic needle imply?
An intended message is directly received and wholly accepted by the receiver
100
What are three differences between Facebook and MySpace?
1) Facebook has a higher ratio of real-life friends
2) Facebook is an online community directly grounded in the real world
3) MySpace was originally created for artists to promote their hands
4) MySpace allows users to decorate their profiles
200
What is statement bias?
Members of the media interject opinion into coverage; i.e. Bill O’Reilly
200
Describe the two-way symmetric model of PR
Two-way communication between the organization and its public(s)
200
Types of speeches NOT protected under the First Amendment, also known as allowable abridgements
Extreme cases under national security fighting word public endangerment defamation obscenity
200
What is the basic premise of the agenda setting theory?
The news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them
200
Describe the potential of “cyberbullying” related to MySpace
Lori Drew case
300
Articulate four specific forms of news bias in reporting with examples (at the level of journalistic writing)
a. Bias by choice of words
b. Bias by omission
c. Bias by sources
d. Bias by objectivity
300
Types of PR firms and services
Core practice areas (types of relationships clients need managed); services (type of activity a firm provides to its clients); industries (business sectors within which clients operate)
300
Expressions protected under U.S. First Amendment
Hate speech, “bad speech more speech” principle, flag burning , reckless disregard against public figures, comments and criticism
300
What does the uses and gratifications theory propose?
Asks “what people do with media” rather than “what media does to people”
300
Name four aspects of the dark side of new new media (or the ways they can be misused) with examples.