Theories/Laws
Contrasts
Motivational Resources
Psychological Needs
Economics of Motivation
100

The pyramid that outlines physiological safety, belonging, esteem, self-actualization

What is Maslow’s Theory of Needs

100

Ability of an incentive to motivate depends on prior experience

What is Contrast Effects

100

Hypothetical amount of available activity for obtaining reinforcers. 

Reflex Reserve

100

Need to achieve success

What is Achievement

100

Opportunities for saving time & effort.  

What is Behavioral Economizing

200

As objective incentive value increases, utility increases but in smaller & smaller amounts.

What is Fechner’s Law

200

Downward shift in value that is correlated with decreased motivation.

What is Negative Contrast effects

200

Higher carbs allows more physical energy, goal more likely to be achieved.

Motivational energy from carbohydrates

200

Cause your own actions

What is Autonomy

200

Processing resources - mental operations, memory retrieval, problem solving, learning, decision making

What is Brain Economizing

300

Adding extrinsic motivation to an intrinsically motivated behavior decreases intrinsic interest because the perceived reason for performing the behavior has changed.  However, it does increase performance.

What is Cognitive Evaluation Theory

300

Upward shift in value that is correlated with increased motivation.

What is Positive Contrast Effects

300

Responding in times of mental or physical fatigue; makes success more likely.

Learned Industriousness

300

External stimulation cause for all behavior; unaware of original stimulus that triggered behavior

What is Reflexology

300

Judgments based on how quickly they come to mind.

What is Availability Heuristic

400

Psychological drive emerges from physiological need.

What is Hull’s Drive Theory

400

Increases the value and demand for the deprived substance.  

What is Deprivation

400

Effort uses up energy (Glycogen & Glucose), requires more exertion.

Energy consumption and perceived exertion

400

Desire to understand one’s world and experiences through thinking

What is Cognition

400

Based on resemblance of object or event to typical member of category. 

What is Representative heuristic

500

A high probability response can reinforce a low probability response, but a low probability response cannot reinforce a high probability response.

Probability - Differential Hypothesis

500

Subjective feelings that accompany incentive contrasts.  Positive contrast are pleasant, negative contrast are unpleasant.

What is Law of Hedonic Contrast

500

Effort depletes motivation.  Give up when effort exceeds resources.  Thus, less effort to achieve a goal means more goals can be accomplished; but more difficult goals may be abandoned.

Motivation resources and principle of least effort

500

Intimacy/belonging  

What is Relatedness

500

Following rules to make decisions easier; want to plan, problem solve & make decisions with least amount of effort.

What is Cognitive Economizing