Bidding and Planning
The NCAA Final Four is an example of a(n) ________ event
Traveling
A person who is "drowning in their senses" at an event is said to be fully...
Absorbed
This defines what the organization would like to achieve or accomplish.
Vision Statement
The first step in how and why individuals become consumers of sport is socialization. The final step is
Commitment
This category of staff includes experienced staff like a Director of Operations.
Core Staff
An event that is smaller in scale and appeals to a specific geographical region
Community Event
A spectator watching the Olympic Games would be an example of what type of an experience?
Escapist Experience
Categories individuals based on people’s beliefs or attitudes
Psychographics
Following the BC football team around the country for their games would be an example of what kind of sports involvement.
Behavioral
Ticket-takers at the TD Garden would be which category of staff?
Nonstandard labor
A Colby-Sawyer home soccer game would be considered what kind of event?
Recurring
What dimension focuses on the emotion and feelings associated with the experience?
Affective
Demographics, psychographics, media preferences and purchasing behavior are the elements for __________ in marketing.
Segmentation
When you make a statement such as “I am runner” you are highlighting which consumption factor?
Commitment
IMG or similar management companies managing your facility would be which category of staffing?
Outsourcing
Name the most logical reason the SNHU arena would want to bid on hosting the NCAA Frozen Four hockey tournament.
Economy impact
The strength of an experience at an event is defined as
Intensity
Positioning the product in the minds of consumers by contrasting with other products is called
Differentiation
Entering tennis tournaments to see how you measure up against other athletes is an example of what motivating factor?
Competitive
A volunteer who has a selfless desire to help others is motivated by
Altruistic motives
Who is the owner/rights holder for the World Cup events?
FIFA
The two characteristics of event experiences include
Generic and Specific
The four P's of the marketing mix are
Product, Place, Promotion, Price
Evaluating your options when determining which road race to compete in would be what stage of the decision-making process.
Pre-Purchase Evaluation
An individual who is volunteering to help boost experience on a resume would be motivated by
Egpostic motives