Six STEPPS
True or False: It is required that you incorporate all 6 steps when using the STEPPS method
False
In addition to filming themselves and nominating other people to do the challenge, what was another way people supported ALS organizations?
Donating money
What is viral sharing?
The spread of content from one person to others in an exponential manner, through the Internet and/or mobile technologies
Who was the target audience for the ALS Icebucket Challenge?
Anyone with a social media account was welcome to do this challenge
How did the ALS Icebucket Challenge involve the Public step from the STEPPS method?
"Monkey see, Monkey do", the more people see someone else doing something, the more likely they are to imitate that thing, virability. Hence why people actively participated.
True or False: ALAS deemed this campaign to be the world's largest global media phenomenon
True
True or False: Passive sharing is often associated with viral sharing/virality
True
How did social influence reach larger audiences?
Multiple ways,
What does STEPPS stand for?
Social Currency, Triggers, Emotional Resonance, Practical Value, Public, Stories
What does ALS stand for?
Amyotrophic Lateral Sclerosis
What makes content spreadable?
The Six Key “STEPPS” (from intro to Berger’s “Contagious” book)
How did Bill Gates participate in the ALS Icebucket Challenge? And in what way did he participate in spreadable content creation?
He built a machine to pour ice water on him, making the ALS Icebucket Challenge his own. He participated in a trend but added his own identity.