People & Talent
This is the largest recurring expense for most agencies.
Salaries and wages
The monthly cost of your physical or coworking space.
Rent
Adobe Creative Cloud, Figma, and Sketch are examples of this type of expense.
Design software
Renting a studio or camera gear for a video shoot would be this kind of cost.
Production cost
Paid social ads or Google campaigns fall here.
Advertising
Freelancers, consultants, and contractors fall under this type of cost.
External talent expenses
These expenses cover utilities, internet, and office supplies.
Office operating costs
Asana, Trello, and Monday are all examples of these.
Project management tools
Fonts, music, and photos often require these to be legally used.
Licensing fees
Sponsoring or attending industry events are examples of this.
Promotional or networking expenses
These benefits include health insurance, paid leave, and retirement contributions.
Employee benefits
This protects the agency from lawsuits or accidents.
Insurance
HubSpot and Salesforce help with this business function.
Client relationship management (CRM)
Printing prototypes or marketing materials are part of this.
Production or print cost
Travel to meet clients in another city falls here.
Client relations or travel expenses
Money spent on workshops or courses for staff skill improvement.
Professional development or training
Fees paid to accountants or lawyers fall under this category.
Professional Services
Google Drive and Dropbox are part of this technology category.
Cloud storage
Editing and animation happen during this stage of production.
Post-production
Creating presentations and proposals to win clients.
Pitching or business development
Recruiting and onboarding new staff belong to this HR-related expense.
Hiring costs
The reduction in value of long-term assets like computers or furniture.
Depreciation
Expenses for computers, cameras, and tablets fall here.
Hardware or equipment
Research and focus groups used to test campaign ideas fall under this type of cost.
Market research or testing
Costs to build and maintain your online presence.
Website design and hosting