Product Sampling 101
Brands can choose what experts receive their free product in a sampling campaign.
What is True? They can select from their pool of expert applicants.
The ____ should ask the brand discovery questions, provide a high-level demo, and share success stories before signing them.
Who is the Account Executive? The AE can also invite the Product Sampling Strategist and PMKG to the meeting to assist.
The _______ creates the Product Sampling Campaign recap deck for the client.
What is the Product Sampling Strategist? (Leslie)
Reviews generated from a Product Sampling Campaign will have a _____ badge.
What is Incentivized?
ExpertVoice will feature this brand in an official Product Sampling Campaign case study starting in Q1 2023.
Who is Cusa Tea & Coffee?
Brands can hand-select a group of experts, send free products and automate the collection of _______ and photos.
What are product reviews?
The _____ allows you to proactively create, publish and monitor your Product Sampling Campaign in the Advocacy Platform.
What is the Campaign Manager?
The recap meeting is typically _____ minutes long.
What is 60 minutes?
Brands should only “like” and comment on samplers’ positive product reviews and social media photos posted on ExpertVoice.
What is False? Brands should engage with all reviews and UGC– good or bad.
Cusa Tea & Coffee ran a seven-day homepage banner ad on ExpertVoice to promote their sampling campaign application.
What is True?
With Product Sampling Campaigns, brands can build advocacy in e-commerce and ______ by collecting authentic product reviews and photos on-demand.
What is social media?
Before the kickoff meeting, the brand should complete a discovery brief.
What is true? This will help ExpertVoice understand its goals, target audience, timeline, and product information.
ExpertVoice shares a few of our favorite product reviews and _____ in the client recap meeting.
What are photos, social media posts, or insights?
Brands should download and ______ their top photos collected from Product Sampling Campaigns.
What is “repurpose” or “share”? Brands should extend the reach of the content they collect on ExpertVoice.
NF Sports, a product sampling brand, syndicated their incentivized reviews to their ___________ on their website.
What is the ExpertVoice Recommendation Display? Our display lives on the PDP for the product they sampled.
Most ExpertVoice brand partners already run some type of sampling program off of ExpertVoice today.
What is True? In 2021 we surveyed 115 current brand partners, and 60% currently run some type of sampling program today.
The brand has access to on-demand resources throughout its campaign, including _____ articles in the Resource Hub that provide step-by-step campaign instructions.
What are support or help desk articles?
Sharing both good and bad product insights with the brand from the sampling campaign is essential.
What is true? Insights can help the brand make a better product in the future.
Brands can engage with the photos they collect through sampling in the Campaign Manager or the _____ Manager.
What is the Content Manager?
A key learning from the campaigns we’ve run so far is that brands should give samplers at least ____ weeks to trial the free product.
What is at least four weeks? This ensures samplers have enough quality time to complete their responsibilities.
When participating in a product sampling campaign, samplers must include proper _______ in their product reviews, social media posts, and photo captions.
What are FTC disclosures?
There are _____ phases for a brand running a sampling campaign.
What are four? 1) Discovery and Strategy 2) Applicant Recruitment 3) Applicant Review & Sampling 4) Expert Experience & Sharing
The brand’s campaign manager won’t have anything else to do after their sampling campaign ends on ExpertVoice.
What is false? They should continue engaging with their photos and reviews, reshare their content, and foster relationships with samplers.
The expert will receive a ______ after a brand engages with their product review or photo on ExpertVoice.
What is a notification? The expert will receive an in-app notification on ExpertVoice.
During Cusa Tea and Coffee’s Product Sampling Campaign, they collected ____ total product reviews.
What is 163? This was a 6x average month-over-month lift.