Persuasive Techniques
Uses language such as 'we', 'our', and 'us'.
Inclusive language
To provoke laughter or amusement in the reader to get them to agree.
Humour
Your topic sentence should identify the argument presented by the author that you intend to analyse.
What
Questions that do not require an answer and are asked for effect only.
Rhetorical Questions
A tone of writing that is upbeat and conveying a sense of hope and a positive outlook on life.
Optimistic
Making sweeping statements about a whole group.
Generalisations
A type of tone that is used to impart knowledge about a particular topic.
Informative
Discuss the reasons why the particular language has been used. In particular think about how the audience is positioned, made to feel, appealed to or encouraged to reflect upon.
Why
Directly attacking or insulting views which oppose your own.
Attack
This tone scrutinizes or judges the subject in question.
Critical
What is the national animal of Scotland?
Unicorn
Informal, casual or local language used everyday.
Colloquial Language
A tone that conveys unexpectedness and astonishment.
Surprise
Explore how the author constructs their argument (language techniques, key words and phrases). You should also consider the development of the argument (ethos, pathos and logos).
How
What do you call a group of fish?
A School