Use Cases
This use case uses search engine data to understand trends and competitor positioning
SEO/Keyword Research
This ICP typically has highly specialized offerings and is a bit chaotic in terms of team roles
What is: Agency - Small Niche
What are the 3 Stakeholders we need for the "Trifecta"
End user
Technical influencer
Strategic thought leader
This multinational IT/Tech company's initial use case was to centralize all global social media ads data into a single dashboard
Who is HP
Where is Superscape this year?
Croatia
What data approach enables audience segmentation? why?
What is: Brand - B2C Brand Builders
These users typically focus on campaign management and client reports
Account Manager - Agency
This live entertainment producer wanted to bring all their data into one place to drive data-first decisions
Who is Feld Entertainment
Mondelez is what kind of ICP
What is a B2C Brand Builder
Is Creative Pruning typically associated with on-demand or a centralized approach?
On-demand
ICP that focuses on digital consumer transactions
This leader wants to see quick snapshots of performance across the org to understand impact and overall ROI of Marketing Spend and performance
CMO / Head of Performance Marketing / Head of Digital
This customer needed a way to monitor performance of 8000 stores worldwide. Who was this and what connector did they use to solve for this?
What is benefit cosmetics & GMB
What is Brandon's baby's name?
Ari
What use case is best positioned to understand if certain performance KPIs are over or under targets?
What is outlier detection
Need in-depth analytics as a differentiator
What is: Agency - Large Global
This leader typically heads up a team focused on delivering dashboards and insights to craft data focused strategies
Head of Data Analytics
This customer used Google Sheets to reduce their manual lift of 1.5 hours/day, centralize internal analytics, optimize campaigns, and set QA and benchmarks against their Tableau reporting
Who is Accenture
This ICP includes industries like Airlines & Hotels
What is B2C Commerce Crafters
Advantages of this use case include optimizing the time of day that messaging runs to optimize impact and spend
What is Bid Daypart Optimization
Buy based off of utilization and realization impact
This individual focuses on streamlining the workflows and tech stack of a marketing teamq
MarTech / MarOps Manager
what were Radio Canada's reporting goals?
Understand Audience Interest
Data driven decisions
Manage data effectively
45%