Show:
In the News
Ad Pad
OOH the competition...
and the advertisers...
and other fun stuff.
100
This search engine giant recently changed the layout of the search results to have ads only appear at the top of the page.
What is Google.
100
These solutions help your advertiser cap out for the day. Name 3
What are, raising CPC's, test campaign adding more whitelisted sources, adding keywords, opening it up to more buckets and turning off pacing.
100
This company is an example of a competitor of the phone call product.
Yellow pages, Marchex, Precise Leads, All Web Leads...
100
This is the most common issue advertisers face in today's online advertising world. (Don't think too hard about this one :)
What is making campaigns work. Lack of CPA goals being hit. Testing small and not seeing results.
100
This when we have someone on the line, this is the first thing we must do before moving forward with questions.
What is identifying the decision maker.
200
This company recently offered the ability to live stream video.
What is Facebook.
200
Adpad can easily create multiple campaigns all at once using this feature.
What is bulk upload.
200
This is the average minimum deposit for a 2nd Tier search engine. Bonus, this search engine has the highest minimum deposit.
What is $100, Baidu has a minimum deposit of $2,000.
200
This theory of optimizing towards a goal is sometimes done backwards. Think results versus spend.
What is to optimize based on ROI, not CPL/CPA.
200
These are some reasons someone won't start with the phone call product.
Confusion, price, skepticism.
300
This global "non-profit" group tries to develop industry standards on the internet. They recently announced "Ad Spending on Original Digital Video Programming Increased 114% since 2014."
What is the IAB.
300
The network averages about this range of calls a day.
What is about 200-500.
300
This company is an example of a "call tracking" platform.
Twilio, Invoca, Mongoose...
300
Daily Double!!!! Above the fold, large easy to read buttons and not too busy are some examples of this type of page for advertisers.
What is a landing page.
300
Name all the platforms eZanga currently offers.
What is PPC, SEM, Display, and Pay Per Call.
400
Hundreds of companies have recently spent a nice chunk of change for these newly offered website domains.
What is generic top-level domain (gTLD). Right now, there are 22 generic top-level domains (gTLDs), many of which are specialized (i.e. .aero for the air-travel industry, .gov for U.S. government sites, .edu for educational institutions), and many more country specific TLDs that are governed by ICANN (The Internet Corporation for Assigned Names and Numbers).
400
These are the three ways a customer can have the auto refill set.
What are 3 days working funds, start of the day min, and a fixed deposit.
400
This is the business model of Appnexus.
Banners, RTB. Also SSP and DSP.
400
The four main ways advertisers can buy phone calls.
What is click to call, warm transfer, abandoned calls and TV.
400
What should we be doing at the start of every call.
Recording the call!
500
Bing recently rejected 250 million ads , 150K advertisers in 2015. This "scam" was reported as the top vertical.
What is tech support.
500
There have been this many versions of Ad Pad. Adpad is currently running on this version.
What is 3.5
500
This form of digital advertising delivery is the fastest growing outpacing another form for the first time in 2015.
What is mobile advertising.
500
These are things people do on a call campaign that set it up for failure.
What is test too small, not answer the phones, not answer the phones properly.
500
This is the network of physical objects—devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data..
What is The Internet of Things.