Integration
The 6 integration types we currently offer.
What is "DNS, CF, WP, CNAME, CDN and JS integration"?
How many placeholders do we recommend pubs to add to each page?
What is "the limit does not exist"?!
(as many as possible)
The equation for EPMV.
What is "EPMV = Total Earnings / (sessions/ 1,000)"?
Define: real-time bidding
A programmatic auction in which ad impressions are bought and sold instantaneously and on a per-impression basis
Who are we venture-backed by?
1. Balderton Capital
2. Sageview Capital
The definition and purpose of a CDN.
What is a "Content Delivery Network"?
Essentially, CDNs are a proxy server that has multiple data centers all over the internet that helps reduce the load on your servers to load your site faster for your users. Improves site speed by caching your website and serving it to them from the closest data center.
Ezoic's two pricing options.
1. Tiered monthly payment (subscription)
2. Ad-supported revenue share
What is the difference between flexible and full/strict SSL.
Flexible- secure HTTPS connection between visitor and CDN, unencrypted HTTP connection between CDN and origin server
Full- secure HTTPS connection between the visitor and CDN, and CDN and origin server
Strict- same as ‘Full’ plus a valid certificate purchased from a Certificate Authority
Define: multivariate testing
testing that involves two or more variables
The year Ezoic was founded.
What is "2010"?
The 3 functions of Ezoic that are not accessible via WordPress integration.
What is "SSL, Caching & Site Speed"?
The purpose of ad wrapping.
To ensure our system can test all of the locations of their original ad placements.
______ refers to the time that passes between a user action and the resulting response.
Latency
We don't necessarily care who serves the ads, so long as the publisher receives the highest optimal price per impression on their ad inventory. In this sense, we are ___________.
What is "Demand Agnostic"?
What animal is seen riding a rocket on early Ezoic advertising pitches?
What is "Sloth"?
A publisher is NS integrated and wants to add a subdomain (sports.nytimes.com). What 2 steps are needed to complete this?
1. Create a CNAME record in DNS records with the "host name" as sports and IP address of the site.
2. Activate the subdomain in SSL
Name 4 things you can check when a publisher asks "why no ads show."
1. Have they been approved for monetization?
2. Are they approved for AdX?
3. Is Ad Tester turned on?
4. Are they on Middleton?
Is this ad wrapped properly? If not, fix it.
<!-- Ezoic - above definition - under_second_paragraph -->
<div id="ezoic-pub-ad-placeholder-100">
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js">
</script>
<!-- 1-banner-1 -->
<ins class="adsbygoogle"
style="display:inline-block;width:468px;height:60px"
data-ad-client="ca-pub-123456789101112"
data-ad-slot="5744848575"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
<div>
</script>
<!-- End Ezoic - above definition - under_second_paragraph -->
<!-- Ezoic - above definition - under_second_paragraph -->
<div id="ezoic-pub-ad-placeholder-100">
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js">
</script>
<!-- 1-banner-1 -->
<ins class="adsbygoogle"
style="display:inline-block;width:468px;height:60px"
data-ad-client="ca-pub-123456789101112"
data-ad-slot="5744848575"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
<div>
<!-- End Ezoic - above definition - under_second_paragraph -->
Define: "first-price auction"
A first-price auction is where a bidder has to pay the actual price they offered in an ad auction, as opposed to a second-price ad auction whereby they only have to pay $0.01 more than the amount bid by the nearest competitor, i.e., the second-highest offered in an auction.
The second female hired at Ezoic.
Who is "Piper"?
After integrating via DNS, a site goes down before we turn Middleton on. What would be the likely cause(s) of this?
Incorrect DNS records on file.
What is "ads.txt" and how does it work with us?
Ads.txt is a file that lists all authorized ad sellers on a given domain. If CF or NS integrated, we automatically append our sellers to their ads.txt file. If WP plugin integration, need to setup Ads Txt Manager. If no ads.txt file, no action required.
When a site is down with this error message _____ it is most likely caused by incorrect SSL settings.
What is "Too Many Redirects"?
Define: predictive data
The practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends. Predictive analytics does not tell you what will happen in the future. Instead, it forecasts what might happen in the future with an acceptable level of reliability.
Name of the office donkey.
What is "Hank"?