Promotion Basics
The process of communicating with potential customers in an effort to influence their buying behavior.
Promotion
Posting promotional messages on Instagram
Advertising
Document that describes business and marketing goals and the strategies that will be used to achieve them.
Marketing Plan
A visual or message designed to catch attention, like a billboard or Instagram ad.
Advertising
Helping a customer choose a sweatshirt in your school store.
Personal Selling
A strategic, visual, and verbal delivery of information
Presentation
Promotion is important because it helps increase these 3 things.
1. Attract the customer's attention
2. Provide brand awareness
3. Increase sales.
Offering a discount to a customer who shows an event ticket stub
Sales Promotion
Outlines the core goals, audience, messaging, and creative vision for a project
Creative Brief
Sending out a press release about the grand opening of a store
Public Relations
A presentation to quickly introduce an idea.
Pitch Decks