Call Letters/Frequencies
The call letters for 99.9 FM
What are KONY
A direct radio competitor in the Southern Utah Market
Who is Town Square Media/ Red Rock Media
Two Morning Show Hosts on Planet 105.1
Who are Mikey & The Mrs. (Mikey & Bonnie)
The term for ads that appear at the top of search engine results.
What is SEM (Search Engine Marketing) or PPC (Pay-Per-Click)
The largest employer in St George
Who is Intermountain Health Care
The frequency for Planet
What is 105.1
The Company that owns Mix 103.1
Who is Red Rock Media
The GM of Canyon Media
Who is Ben Lindquist
This metric measures the percentage of website visitors who take a desired action.
What is conversion rate?
The largest industry sector in St. George, Utah.
What is tourism/hospitality
This station broadcasts on 96.7 FM
What is Cat Country
3 direct mail competitor in St George
Who are Buddy Mail/Valpak/Green Pages/The villager/Senior Saver
The Program Director (PD) for Planet 105.1
Who is Chris Nelson
The practice of delivering ads to users who previously visited a client's website
What is retargeting
The approximate population of Washington County as of 2024
What is approximately 200,000 people
This AM Station is part of Canyon Media
What is 1450 AM Patriot Radio (93.1 FM)
The main competitor to St George News and the company who owns them
Who is The Spectrum - USA Today Network/ Gannett
She writes the majority of the St George News Business Articles
Who is Alexa Morgan
This digital ad pricing model charges advertisers only when users click on their ads.
What is CPC (Cost Per Click)
The annual event that brings the largest influx of visitors to St. George
What is the St. George Marathon or Ironman 70.3 or PGA Tour at Black Desert
This station broadcasts on 102.3 FM
What is Real Country (Used to be Coyote Country)
The newest station in the market playing country music
What is Real Country 102.3
This co-worker has worked at Canyon Media the longest
Carl Lamar
The technology that allows ads to be bought and sold in real-time auctions.
What is programmatic advertising or real-time bidding (RTB)
This economic factor significantly impacts seasonal advertising patterns in Southern Utah
What is tourism seasonality or snowbird migration