Section b
Man is the highest being on the evolutionary ladder, according to biology that’s why women are inferior.
8 shift of meaning.
“It’s true,” said Randy to his wife as he finished a glass of water from All’s Mineral Wells. “All's Well Does End Well.”
7 Slogans
Mother, | can’t clean my room. I’ve got to study for that algebra test. If | get a poor grade, I'll just die.
1 Appeal to Pity
This state needs honest, moderate Congressmen. You are going to vote for Evers, aren't you?
5 leading question.
| tell you, loyalty is what we need. By loyalty | mean good old fashioned loyalty-nothing more and nothing less.
5 abstract terms
There’s no need to shop around wasting gas, time, and money. Cometo us for all your needs at the very lowest prices in town! The lowest prices anywhere.
6 Bargain Appeal
Jones: “I think that police using dogs and shot guns for riot control is good.”
Smith: "Oh, so you think that being bit by a mad dog is good?”
8 attacking a straw man
The mayor and his friends parked in a no-parking zone.The cops came and towed the cars away, and they were put in jail.
7 Ambiguity
Have you been waiting for the right opportunity to own a Cadillac?
Besides our low, everyday prices weoffer:
FREE LOAN CAR-while yours is in the shop.
FREE VALET PARKING to save valuable time
FREE COURTESY CAR to home or work
Come to Freeman Cadillac, just off the freeway at Fifth and Fremont.
6 repetition
Don’t smoke. The Surgeon General has determined that cigarette smoke is dangerous to your health.
9 Appeal to Practical Consequences
Mom to Son: “I can’t believe it. You're late again. Can’t you ever get home on time? Dinner’s cold already.”
Son to Mom: “But | was hurrying. | met Mrs. Bump.She is expecting her fifth child.”
Mom to Son: “No, no. Mrs. Bump already has five kids. Is she pregnant again?”
1 diversion
I’m sure you will agree that deprivation of the nutritive instinct is destructive of the higher cultural interests. What do these words mean? | don’t have time to explain right now.
5 abstract terms
A Barnett Bank ad: “We do a better job. And we’ve got millions of customers to prove it.”
4 Numbers
Do you ever donate to the Salvation Army? If so, our annual spring collection drive has just begun.
0 no technique.
Presidential candidate William Jennings Bryan, in a famous speech about 100 years ago:
“You shall not press down upon the brow of labor this crown of thorns; you shall not crucify mankind upon a cross of gold.”
1 emotional terms
Clothing for your baby should be roomyandloose,not tight and binding. It should have snaps rather than buttons to make it easier to dress your infant. It should be machine washable and non-shrinking. Mervin’s has a whole department of excellent baby clothes.
10 Passing from the Acceptable to the Dubious
Philmont: “Any working man should be able to save enough money to send his children to college.”
Doyster: “But, look at Croghan; he has twelve kids—he can’t save any of his earnings.”
Philmont: “Yes, but | meant a ‘normal’ working man.”
9 victory be defining