Manager Decisions
The most effective planning method for a manager to communicate a policy change is
Staff Meeting
This situation indicates manager training is needed
Changes in job function
Using telephone surveys to learn about products used in a consumer's household is an example of
Market research
Most customers associate price with
Quality
Employees must be able to explain businesses policies to customers because
The policies are not always evident to customers
The way employees treat customers affects the businesses'
Image
This is a method to boost employee morale
Singling out and rewarding employees for good work
The four step process for training sales staff consists of
Explanation, demonstration, trial, and critique
This pricing technique sets the prices of goods and services at lower prices to attract customers. then heavily advertises those goods and services
Leader pricing
A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and reach his sales goals, the salesperson promises delivery in two days. This is unethical because
If an earlier shipment date is promised, the product must be delivered on time
An event that would cause a business to change its marketing strategies is
A store selling similar products opens down the street
This resource is most appropriate for use during an orientation for new employees
Employee handbooks
This management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees
Organizing
Goals that state what a marketer wants to achieve through pricing are called
Pricing objectives
The overall purpose of the Americans with Disabilities Act (ACA) is to
Make it possible for qualified individuals with disabilities to get and keep jobs
Discourages employees from communicating dissatisfaction to management
Hostile Work Environment
Accomplishing the businesses' goal
The best source of referrals is a
Satisfied user of product
This technique expresses appreciation and builds customer loyalty
Communicating with customers
Management ensures equitable opportunities for employees by
Developing policies
A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using the worn-out one. The manager is implementing
Loss Prevention
Openings in a daily list of scheduled appointments can be filled by
Scheduling extra appointments
These internal factors affect selling policies
Customer wants and needs
A salesperson uses probing to be a
Problem solver
One method for identifying potential customers is to
Attend trade shows