Best Practices to get started
If your goal is to show your ad to the maximum number of people, what objective should you use?
Reach
What is a custom audience?
An audience that has previously engaged with your business, online or off
What are automatic placements?
You let Facebook place your ads. You give Facebook the ability to deliver your ads to the right people at the right time. This helps you make the most of your advertising budget.
What are three measurement solutions that an advertiser can use to understand how well campaigns are performing?
Brand Lift
Conversion Lift
A/B testing
What is a lookalike audience?
An audience that you haven't reached yet but whose interests are similar to those ofyour best customers.
Why does Facebook recommend vertical aspect ratios for mobile video formats in feed?
Because most people hold their phone vertically
What is audience insights?
Shows you data about your audience so you can compare audiences, plan your campaigns & create relevant advertisments
What is the audience network?
A network of mobile apps publishers who have been approved by Facebook to show Facebook ads in their app.
What is the primary reason for a strategist to recommend A/B testing?
To test different versions of ads to see what performs best
Which three placements can display carousel ads?
Audience Network
What are 3 important things to remember when creating an effective story?
Leveraging the entire vertical frame
Clear Branding
Fast, multiple scenes
What are some best practices for targeting?
Avoid audience overlap
Exclude strategically
Avoid extremely narrow targeting
Why does Facebook recommend vertical aspect ratios for mobile video formats in feed?
Because most people hold their phones vertically. Facebook advisers covering as much of the mobile screen as possible to engage people on their phones.
What are three Facebook data sources that can help you measure the impact of your campaign?
Facebook Pixel (website)
Facebook SDK (apps)
Offline Conversions (use w/CRMs & POS)
Your team can't afford to make a vertical video from scratch but wants to run story ads... What tool might you use?
Try stories templates in Ads Manager, which can transform still images into vertical animations.
If your business goal is to prompt valuable actions on your website, app, messenger or whatsapp, what objective should you choose?
Conversions
Your client is confident in its local audience. However, they don't know who to direct their ads to in the new market they are expanding into: people living in Manila, the Philippines. Which Facebook targeting option might you recommend?
Lookalike audience
What are dynamic ads?
automatically promote your inventory to people who have shown interest in your products or services on your website.
Travel Co. wants to know whether their ads get more engagement when the creative uses the images of people rather than sunsets. Which testing approach should they use?
A/B Testing
You want to run a campaign using automatic placements, but your client has a list of Audience Network apps they never want to see their ads appearing on. What might you suggest?
Create, upload and apply a block list using the list of apps.