PSYCHOLOGICAL FACTORS
What psychological factor refers to the inner drive that pushes a consumer to act?
Motivation
Which social factor involves influence from friends or peer groups?
Reference Groups
Name one cultural factor that shapes consumer preferences
Culture, subculture, Social class
What personal factor is directly related to a person’s occupation?
Occupation
Which economic factor refers to the money a consumer expects to earn in the future?
Income expectations
Which psychological factor involves how consumers interpret product information?
Perception
Name the social factor that relates to the positions people hold in society.
Roles and Status
What cultural factor refers to shared traditions and values of a society?
Culture
Which personal factor refers to the financial resources available to a consumer?
Income
What economic factor refers to the combined earnings of a household?
Family Income
________ affects consumer behavior because it shapes how individuals interpret product information and form impressions of products.
Perception
________ influences buying decisions by determining the overall budget available for household purchases compared to personal income, which reflects individual capacity.
Family income
_______ affects product choices by shaping access to certain goods and influencing preferences based on status.
Social class
___________ is considered a personal factor because it reflects daily habits, interests, and activities that shape product choices.
Lifestyle
______ factor allows consumers to borrow money for purchases
Consumer credit