Sales & Service
Which of the following is an example of personal selling?
A. Online sales B. Business-to-business sales C. Door-to-door sales D. Catalog sales
door to door
Which of the following is an example of a risk source?
Money in the cash register B. A business’s products C. Insurance coverage D. Employees of a company
D. Employees of a company
A local non-profit organization is launching a campaign to educate people on the benefits of eating organic food. The campaign would be categorized as which of the following?
Community campaign B. Image campaign C. Political campaign D. Educational campaign
D. Educational campaign
In order to make encoding less difficult, the source and receiver need which of the following?
A. A translator B. A mutual friend C. A common frame of reference D. A lot of noise
C. A common frame of reference
1. ______________ is any form of communication a business or organization uses to inform, persuade or remind individuals about its products or services.
A.Promotion B.Product C.Price D.Place
A.Promotion
Which of the following is NOT a goal of sales?
A. Increase employee morale B. Enhance product image/reputation C. Obtain customer loyalty D. Increase market share
A. Increase employee morale
Which of the following is the risk identification method which groups risks into categories based on previous experience and knowledge?
A. Objective-based B. Scenario-based C. Taxonomy-based D. Risk charting
C. Taxonomy-based
Which of the following public relations campaigns is also called an image campaign?
Social action campaign B. Educational campaign C. Reputation campaign D. Political campaign
C. Reputation campaign
Which of the following is NOT a common criticism about ethical marketing communication?
A. Making exaggerated claims about a product B. Using celebrities to endorse products C. Making program-length commercials called infomercials D. Using publicity videos about products in news programs
C. Making program-length commercials called infomercials
Public relations is not part of the promotional mix.
A.True B.False
B.False
Which of the following is true of business-to-business sales?
A. Customer service is not important B. It occurs on the Internet only C. It does not include consultative services D. It typically requires an appointment
D. It typically requires an appointment
Which of the following is the risk identification method that combines all of the other methods and creates an in-depth look at potential risks?
A. Objective-based B. Scenario-based C. Taxonomy-based D. Risk charting
D. Risk charting
Which of the following is NOT one of the steps of executing a public relations campaign?
A. Providing services B. Applying tactics C. Conducting background research D. Creating objectives
A. Providing services
Which step in the hierarchy of communication affects aims to persuade consumers about a brand’s advantages and get them to like the brand?
A. Awareness B. Attitude C. Attention D. Knowledge
B. Attitude
Advertising is a form of paid and non-personal promotion
A.True B.False
A.True
Which of the following is NOT a current trend in sales?
A. Decreasing brand loyalty B. Increasing telemarketing efforts C. Increasing popularity of technology and online sales D. Changing organizational and business structures
B. Increasing telemarketing efforts
Risk identification involves source analysis and __________ analysis.
A. Objective B. Scenario C. Problem D. Result
C. Problem
Which of the following business practices focuses on building mutual beneficial relationships between the public and organization?
A. Marketing B. Public relations C. Advertising D. Sales
B. Public relations
Rachel has learned most consumers in her area notice her business’s product and brand, but are not sure how it is different from her competitors. Which step in the hierarchy of communication affects should she focus on in her new marketing?
A. Knowledge B. Awareness C. Attitude D. Action
A. Knowledge
What are the two basic aspects of advertising?
A.The message and the medium B.The budgeting and the time of day C.The frequency and the message D.The medium and the time of day
A.The message and the medium
What is the recommended way for salespeople to come to understand the product they are selling?
A. Look at company goals and objectives B. View product ads and visit product social media sites C. Read printed materials and receive formal training D. It is not important to understand the product, just sell it
C. Read printed materials and receive formal training
Installing security cameras is an example of which risk management technique?
A. Risk transfer B. Risk evasion C. Risk reduction D. Risk retention
C. Risk reduction
Which of the following are the four basic types of public relations campaigns discussed in the segment?
A. Educational, reputation, commercial, political B. Social action, community, educational, commercial C. Reputation, image, political, educational D. Political, image, social action, commercial
A. Educational, reputation, commercial, political
Which of the following accurately defines noise in the communication process?
A. Loud sounds which keep the source from being heard B. The promotional mix of competitors C. The failure of a potential customer (receiver) to view or hear a message D. Any type of distraction reducing the effectiveness of the communication process
D. Any type of distraction reducing the effectiveness of the communication process
Which of the following is an example of sales promotions?
A.Slogans B.An organization sponsoring a local youth soccer league C.Coupons and rebates D.Telemarketing
C.Coupons and rebates