Native Articles
Can video be included in a Native article?
Yes
Can the station run more than one contest at a time?
Yes.
What is the CPM for Targeted Display Retargeting?
$10 CPM
Can News App open units be animated for an additional cost?
No.
GDM Streaming offers what spot length options?
15, 30, or 60 seconds
How is Native sold?
100% CPD
How far in advance must you book a contest to ensure it runs on time?
Two weeks
What is the CPM for Targeted Video?
$25
What targeting do we offer for core display ads?
Geographic
What are the two forms of gaming options GDM offers?
Interstitial & Intrinsic
Do Native articles disappear after 24 hours?
No. The homepage placement (third news spot) will rotate off within 24 hours, but the sponsored article page itself stays live unless the campaign is configured to unpublish it at the end of the campaign.
Where must the winner pick up their contest prize?
At the Station (WLOX)
What is the CPM for YouTube?
$100
What platform(s) does a Site Wrap appear on?
Website
Once ads are build and approved, how long does it take for a Facebook campaign to go live?
2 business days
How do you book a Native article?
Make sure you tell your coordinator and reserve the day on the shared calendar.
What 4 documents are needed from the contest winner in order to collect their prize?
Affidavit, Valid Drivers License, W-9, Publicity Release
What is the CPM for Facebook Lead Generation?
$50
True/False
It's best practice to put the clients phone number and address on their core display ad to help with SEO ranking.
FALSE!!
ABSOLUTELY NOT!!
Who are the 5 Premium publishers offered on Streaming Audio?
Spotify, Pandora, Acast, iHeart, Cumulus
What platforms can a Native ad be found on?
What two pieces of information (located on the Hot Button) must you send to your coordinator in order for a contest to begin being built?
Contest Checklist & Sponsor Prize provider Agreement
What is the minimum spend for DOOH?
$1,000
What 5 ad sizes do we offer for core display ads?
300x250, 728x90, 320x50, 300x600, 1024x90
Name at least 5 tactics that we can fluidly deliver impressions across on GDM360
GDM StreamingTV
Targeted Display
Targeted Video
Streaming Audio
Gaming
Core Station Websites & Apps