Historical
Behaviorists
Cognitive Psychologists
Developmental Psychologists
Sensation and Perception
100
Father of Psychology
Wilhelm Wundt 
100
Accidentally began research on classical conditioning when dogs began salivating tot eh sound of a bell used to signify meal time. 
Ivan Pavlov
100
Studied misinformation effect- especially with Eyewitness testimony
Elizabeth Loftus
100
Studied cognitive development of children
Jean Piaget
100
Studied the percent difference necessary for an individual to perceive a difference between two similar stimuli. 
Ernst Weber
200
Studied under Wundt, credited with helping to found structuralism
Edward Titchner
200
Through extensive research with pigeons, helped design a series of schedules using rewards and punishments that make up operant conditioning. 
B.F. Skinner
200
Developed eight distinct intelligence- especially noted for for including non- academic skills.
Howard Gardner
200
Studied the development of personality over an individual's lifetime. 
Erik Erikson
200
Suggested that the retina contains three types of cones for trichromatic color vision

(two names)

Hermann Von Helmholtz & Thomas Young
300
Helped to found structuralism and founded the first major psychology lab in the United States.
William James
300
DAILY DOUBLE


Researched the 'facial feedback affect'

James Laird
300
Found that storage decay follows a curve that swiftly declines, but levels off over time.
Hermann Ebbinghaus
300
Best known for criticizing Lawrence Kohlberg's theory of moral development for being to male & western centric
Carol Gilligan
300
Studied the concept of absolute thresholds
Gustav Fechner
400
Following a railroad construction accident, the physical trauma this this man's brain has been used a case study to connect the self psychically tot he brain.
Phineas Gage
400

The father of behaviorism.

Also conducted the "Baby Albert" experiment

John Watson

400
Developed the theory of 'linguistic determinism'
Benjamin Whorf
400
Identified the zone of proximal development
Lev Vygotsky
400
Studied depth perception in infants using the 'visual cliff' experiment
Eleanor Gibson/ Richard Walk
500
First women to receive a PhD in Psychology.  Second female president of the APA
Margaret Washburn
500

Used taste aversion to research biological dispositions to conditioning

(two names)

John Garcia & Robert Koelling
500
On top of studying universal grammar development, this psychologist coined the term, 'language acquisition device'
Noam Chomsky
500
Designed the 'Strange situation' to study attachment
Mary Ainsworth
500
Used cats to study the the implications of 'feature detectors'.
David Hubel & Torsten Wiesel