Advertising/Branding
What is "consumer society"?
Shift from traditional to industrial capitalist society
"Reconstitution of population not as social class but as consumption classes." (Jhally, 221).
Bonus: what does it mean to have "an ideology of consumption"?
Feminine, alienated, seeking relationship, disconnected, para-social relationships, relieving anxiety.
Obsessed Loner.
Bonus: What reading is this from?
Bonus: Provide one example from the readings regarding how social media's monetization model participated in disseminating fake news.
Bonus: What screening dealt most specifically with cookies?
How is a “brand community” different than a “consumer”?
Not individual transactions or products, but multiple “touch points,” long-term relationship, loyalty, fans, ritual
Bonus: Name an example of a brand community from our readings.
A license used when the author wants to allow people to share, use, and remix their work.
Creative Commons
Bonus: Name the film that we screened that most directly addressed this topic.
The moral and political philosophy of the Enlightenment that states that individuals are born free and should remain as free from restraints as possible; humans are fundamentally rational creatures ; and that we should be at liberty to make those decisions for ourselves as opposed to the government making them for us
Bonus: What is the "fourth estate"?
Bonus: What is the difference between a whistleblower and a leaker?
Double Bonus: Name three whistleblowers we've discussed in this course.
2. SVOD (Subscription Video On-Demand)
3. Ad Supported
Bonus: Give one example for each of the three models.
What are the 4 stages/forms of advertising?
1. Idolatry (1890s-1920s): commodities are freed from being merely utilitarian things — awe, magic, rapture
2. Iconology (1920s-1940s): abstract representations of social values— explains social roles
3. Narcissism (1940s-1960s): shift to the consumer, intimately connected with the world of interpersonal and personal relations — the completion of the self
4. Totemism (1960s-present): lifestyle advertising, access certain communities through consumption (defined by consumption)
Bonus: What reading was this from?
Masculine, dangerous, mass society, sports, display of anger and aggression.
Hysterical Crowd
Bonus: Provide one example of how current journalism (or fake news) works to manufacture consent.
Bonus: What were the federal agency and the program called that Edward Snowden worked for and copied documents about?
The business practice that offers content — a television show, or album, or article — exclusively in one specific place for a fixed period of time.
“The real meaning of goods is emptied out of them in capitalistic production. A disguise where the appearance of things in the marketplace masks the story of who fashioned them, and under what conditions.” (Jhally, 220)
Bonus: What reading was this from?
2. Barring Press Coverage
3. Undercutting Credibility
4. Meddling with Trust and Attention
2. End User License Agreements (EULAs)
3. Corporate Agreements between: ISPs; digital platforms; mobile carriers
Bonus: What does Turow say is the potential outcome of such individuated divisions?
The business model that encourages companies to blur the division between entertainment content and brand messaging by converting the brand identity into a way of life with which the consumer feels identified.
Affective Economics
Bonus: Identify the reading this was from.
Why is fandom considered a pathology?
Symptomatic of loss of social connections, networks, identity, meaning.
Think: fans vs. aficionados (issues of class here)
Bonus: Give an example of a not-for-profit journalism source.